Associated Bank Foundation Invests $2.1 Million to Empower Nebraska and Iowa Communities

Associated Bank's Bold Commitment to Community Support

In a significant step towards community investment, Associated Banc-Corp and the Associated Bank Foundation have pledged a remarkable $2.1 million to support various initiatives across Nebraska and Council Bluffs, Iowa. This investment is not merely a financial commitment; it signifies the continuation of the legacy established by the American National Bank, ensuring that local organizations and programs remain robust and impactful in serving their communities.

Driving Positive Change in the Community

The $2.1 million commitment includes a direct donation of $100,000 to The Salvation Army Western Division. This funding is earmarked for youth initiatives at the North Corps Community Center located in North Omaha. The financial support aims to sustain youth programs, including after-school activities and a summer day camp, which are pivotal in providing safe and nurturing environments for the children in the area.

Andy Harmening, the President and CEO of Associated, announced this initiative during The Salvation Army Tree of Lights Family Festival. He emphasized that “being part of Nebraska and Council Bluffs is about more than having a presence here. It's about engaging with the community, building lasting relationships, and supporting the organizations that enrich our towns.”

In addition to the donation to The Salvation Army, Associated Bank's Foundation will distribute $2 million through community investments to a plethora of organizations across the designated regions. This philanthropic effort is one of the first major actions following the recent transition of American National Bank's customers to Associated Bank, a move that was finalized in October.

Continuing a Tradition of Community Support

The legacy of American National Bank is one that has been dedicated to uplifting local communities. Between 2015 and June 2025, American National assisted an average of 337 organizations annually. The commitment from Associated Bank builds upon this tradition, ensuring that financial support continues to flow to nonprofits, civic leaders, educators, and entrepreneurs in the area.

Jason Hansen, Oklahoma and Western Iowa’s market president, highlights that local insights remain at the forefront of their operations. Drawing from his beginnings as a teller at American National Bank in 2000, Hansen declares, “American National established its reputation by understanding this community. What we are bringing now is even more capability and resources to enhance our service.”

This commitment reflects Associated Bank’s broader approach to community engagement, promoting a philosophy that investing in people leads to thriving neighborhoods. The strength of this initiative lies not just in financial support, but in fostering collaborative relationships with local organizations.

A Focused Investment in Youth Development

The donation to The Salvation Army will specifically channel $25,000 annually for four years, starting from January 2027. This ongoing investment is set to significantly bolster the programs available at the North Corps Community Center, offering children a platform to learn, grow, and aspire for brighter futures. Jeff Beckman, Executive Director of Development at The Salvation Army Western Division, expressed gratitude for the partnership, underscoring its potential to make a substantial impact on families and communities.

The values underpinning Associated Bank's mission are reflected in its determination to promote social responsibility, community welfare, and investment in youth development. These initiatives aim not only to support immediate needs but also to cultivate future leaders, igniting hope and opportunities for the next generation.

Conclusion: A Legacy of Philanthropy

As Associated Bank continues to solidify its foothold in Nebraska and Council Bluffs, this $2.1 million investment is indicative of a long-term vision. The integrated approach to community support, spotlighting youth empowerment and organizational collaboration, promises to foster resilience and growth throughout the region. Through financial contributions and active engagement with local entities, Associated Bank aspires to not just be present in the community but to play an integral role in its development and prosperity.

With total assets amounting to $51 billion, Associated Banc-Corp stands as the largest bank holding company based in Wisconsin. Its expansion into Nebraska and Iowa serves as a testament to its commitment to sustainable growth while upholding its responsibilities as a community partner.