#Switzerland #Hublot #Nyon #Big Bang #Choupette

Choupette Shines in Hublot's Bold Campaign

In a delightful twist in the luxury watch world, Choupette, the glamorous feline who has captured the hearts of many online, stars in the campaign commemorating the 20th anniversary of Hublot's iconic Big Bang collection. Known for its avant-garde approach to luxury, Hublot has chosen Choupette to reflect the spirit of creativity and individuality that defines their brand.

The collaboration highlights how Hublot has consistently challenged the norms of watchmaking since the Big Bang’s launch. Two decades ago, this collection reinvented the rules of luxury, blending non-traditional materials with bold designs, and breaking away from the conventional aesthetics associated with high-end timepieces. It has earned its place as a legendary icon of 21st-century watchmaking, standing tall as a beacon of innovation in a traditionally rigid industry.

This year's campaign introduces Hublot's bold new slogan, "Own it," which encourages wearers to embrace their individuality unapologetically. By selecting Choupette as the quintessential representative for this campaign, Hublot underscores its thematic alignment with confidence and self-assurance. Choupette may lack a wrist or the ability to tell time, but her larger-than-life persona and style amplify the message of both the campaign and the brand.

Julien Tornare, CEO of Hublot, remarks on the significance of the Big Bang, emphasizing its role as a revolutionary product that combines traditional craftsmanship with modern aesthetics. He acknowledges that Hublot’s innovative designs have not only redefined luxury watches but have also positioned the Big Bang collection as a benchmark in an often stagnant market.

Photographed by the accomplished Carlijn Jacobs, the campaign features striking fashion visuals interspersed with playful meme-inspired content. This blend signals a refreshing take on luxury marketing, focused on relatability and humor rather than formality. By stepping into the realms of humor and play, Hublot engages audiences in a conversation about luxury that is both enticing and accessible.

As the campaign rolls out, audiences can expect to see Choupette flaunting the Big Bang 20th Anniversary Red Magic watch, embodying opulence through her exquisite style. Throughout May, the spotlight will also shine on other remarkable pieces, such as the Big Bang Tourbillon Automatic Yellow Neon Saxem and the Big Bang 20th Anniversary Titanium Ceramic. These timepieces will be showcased by a cast that embodies vigor and elegance, including a mysterious lady clad in faux fur and a dynamic athlete training in a gym.

Hublot's latest campaign, which began on May 1, aims not only to celebrate a milestone for the Big Bang collection but also to redefine luxury for the modern age. It invites consumers to step into a world where high-end design is playful, relatable, and bursting with personality. By inviting audiences to share in the experience rather than just observe it from afar, Hublot embraces a new era of luxury marketing—one where authenticity and charm reign supreme.

In conclusion, Hublot’s collaboration with Choupette is more than a marketing strategy; it is a declaration of individuality and a celebration of the unique spirit that both the watch brand and its furry ambassador encapsulate. With the Big Bang collection leading the charge, Hublot continues to push the boundaries of what luxury can and should be in the contemporary landscape.