#USA #New York #Actum #Skai Blue Media #Rakia Reynolds

Actum Welcomes Skai Blue Media

Actum, a prominent global consultancy, has recently expanded its roster by bringing Skai Blue Media into the fold. This strategic move aims to further enhance Actum's capacity to tackle complex challenges faced by its clients worldwide. Founded by communications expert Rakia Reynolds, Skai Blue Media is celebrated for its unique approach to storytelling and innovative marketing strategies.

A New Era for Consulting

On July 31, 2025, Actum announced the merger, marking a significant addition to its interdisciplinary platform. Skai Blue Media, headquartered in New York, will now leverage Actum's extensive network and resources, allowing for a more dynamic range of services. Reynolds and her talented team of strategists will work from Actum's key offices located in New York, Washington D.C., and California.

Actum has positioned itself as one of the fastest-growing firms in the consulting arena by redefining traditional methods. The integration of Skai Blue Media is anticipated to bolster Actum's capacity with agile teams that not only shape public discourse but also foster narrative innovation and enrich brand perception. According to Fabian Nunez, Co-Founder and Managing Partner at Actum, “Rakia is a world-class practitioner who cares deeply about her clients and is obsessed with winning.”

The Vision of Rakia Reynolds

Rakia Reynolds is more than just a communications leader; she is a force for change in the industry. A Professor in Residence at TikTok and a thought leader recognized in notable lists such as Forbes Next 1000 and Inc.'s Business Leaders Aiming to Change the World, Reynolds brings nearly two decades of experience. Throughout her career, she has expertly guided brands in transforming into cultural icons.

Her role will now focus on scaling her vision globally through the Actum platform. Reynolds believes in the power of partnership, stating, “For nearly 15 years, Skai Blue Media has led clients to shape culture, brand perception, and impact across their industries.” She sees joining Actum as an opportunity to enhance this mission worldwide, adapting to a rapidly evolving media landscape.

Industry Evolution and Future Goals

As audiences become more decentralized and how they consume information evolves, the demand for innovative communication strategies will only grow. Actum recognizes this need and is preparing to meet it head-on with the addition of Skai Blue Media. With a focus on actionable, insight-driven operations, Skai Blue is well-positioned to navigate the complex landscape of influence and connection.

Kirill Goncharenko, Co-Founder and Managing Partner of Actum, expressed excitement about welcoming Reynolds and her team. He highlighted how the integration will lead to richer solutions for clients in a changing media environment. With a proven track record in market success, Skai Blue's methodologies act as a catalyst for driving tangible outcomes.

Through this merger, Actum demonstrates its commitment to not only solving client challenges but also setting a new standard in consultancy. By marrying the creativity and strategy of Skai Blue Media with Actum's existing framework, both firms are poised to flourish and redefine excellence in the consulting industry.

Actum's capabilities encompass a wide variety of fields: strategy, management, narrative development, digital media, and public opinion research, ensuring that clients receive unparalleled value.

Conclusion

The union of Actum and Skai Blue Media opens up exciting new avenues for storytelling and strategic communication. As the firm prepares for the future, it continues to gather senior talent from diverse disciplines, ensuring that it remains at the forefront of innovation and effectiveness in the consultancy landscape. Clients can expect more robust solutions that not only address emerging challenges but also inspire transformational results.