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Persistent Systems Launches Experience Transformation Studio

Persistent Systems, a leader in digital engineering and enterprise modernization, recently inaugurated its Experience Transformation (XT) Studio in Pune, India. This innovative space is designed to empower organizations to create AI-powered transformative user experiences while optimizing workflows for quality and efficiency.

As businesses face mounting demands for unique digital experiences, many struggle to align advanced AI features with user needs. Often, user experience is treated in isolation or is introduced late in the development cycle, resulting in delays and poor returns on investment due to fragmented solutions. The XT Studio addresses these challenges through a human-centered approach embedded in every initiative, ensuring that AI is not only functional but also intuitive.

A Fusion of Creativity and Technology

The XT Studio integrates business strategy, user experience (UX) consulting, and product development into a holistic environment that enables companies to design with and for AI. By combining human insights and technology, it sets a new benchmark for digital transformation, accelerating innovation and delivering long-term business value.

The studio also serves as a co-innovation hub, bringing together clients and partners to reimagine user journeys and create seamless experiences that yield measurable results. Persistent leverages its extensive design thinking expertise and consultancy capabilities to assist clients in aligning business objectives with user expectations, thereby illustrating its operational approach.

From Concept to Implementation

Clients at the XT Studio are encouraged to engage with and observe the application of AI-driven methodologies, fueling a comprehensive transformation of customer experiences. The studio features a design-oriented architecture with flexible workspaces, including:

• - Design Thinking and Workshop Areas: A structured environment for innovation sprints, journey mapping, and solution development.
• - UX Consulting and Collaboration Spaces: Co-creation environments aimed at developing ideas, prototypes, and refining user experiences with hands-on involvement.
• - Immersive Experience Presentations: Industry-specific demonstrations that bring solutions to life, illustrating their business impact.

Global Aspirations

Persistent plans to expand the XT Studio locations to other key regions in India, the USA, Europe, and APAC to attract top talents, partners, and clients eager to shape the future of user experiences with technology.

As Sandeep Kalra, CEO and Managing Director of Persistent, states,

“Companies today compete with experiences as much as products, and AI is the enabler that makes this possible at scale.”

He emphasizes that the XT Studio activates the company's robust platform-based foundation and AI-first strategy by merging design thinking, cutting-edge technologies, and deep expertise. It provides clients with a space to challenge conventions, explore new ideas, and swiftly develop solutions critical to their business and end customers.

About Persistent Systems

Persistent Systems is a global services and solutions firm providing AI-enabled, platform-based digital engineering and enterprise modernization solutions across various industries. With over 25,000 employees in 18 countries, the firm is committed to its clients' innovation and success.

Offering a wide array of services, including software and product development, data analytics, customer experience transformation, cloud computing, and intelligent automation, Persistent is part of the MSCI India Index and is recognized for its sustainability efforts and commitment to diversity and inclusion.

With a brand value growth of 468% since 2020, Persistent has emerged as the fastest-growing IT services brand in the Brand Finance India 100 report for 2025. The company aims to align its business activities with universal principles on human rights, labor, environment, and anti-corruption by participating in the UN Global Compact.

For more information, visit Persistent Systems.