#USA #Coconut Creek #MarketFully #InContent Marketing #Social Element

MarketFully Expands its Horizons with Strategic Acquisition of Social Element

MarketFully, a prominent name in the realm of InContent Marketing, recently confirmed its acquisition of the leading global social media agency, Social Element. This strategic move is aimed at bolstering MarketFully’s capability to deliver high-quality multilingual content across social media platforms and enhancing community engagement for brands.

Evan Kramer, the CEO of MarketFully, expressed that Social Element perfectly aligns with their platform and offerings, as it will significantly enhance their multilingual content strategies tailored towards social media channels. With this acquisition, MarketFully envisions the ability to offer global social media services that not only amplify online content discoverability but also strengthen brand communities worldwide.

This announcement marks the latest in a series of strategic measures taken by MarketFully to gather top-tier capabilities under one roof. Over the past year, the company has integrated MotionPoint’s web localization expertise with further investments in multilingual content marketing through Key Content and the innovative AI-powered transcreation solutions branded as MarketFully.AI. With this acquisition, MarketFully now positions itself uniquely to transition from multilingual web content to multilingual social media content, setting the stage for industry-leading advancements in online community engagement during this new AI era.

Moreover, existing clients of Social Element will now gain access to the MF.AI platform, which promises greater efficiency in content management. MarketFully has similarly established itself as a frontrunner in providing culturally relevant marketing content on behalf of various brands globally, securing a spot as a leader within the sector. As noted by Rich Erickson, co-founder and Managing Director of Lightview Capital, MarketFully’s dedication to spearheading innovative technologies aligns neatly with their pursuit of becoming a market leader for firms servicing multinational clients.

Social Element brings a robust suite of social media services to the table, ranging from strategic social media planning and creative content development to fan engagement, influencer management, and brand safety measures. The agency possesses an esteemed reputation for enabling brands to establish deep connections with consumers across the globe. Post-acquisition, both the brand and its leadership team will remain intact, continuing to add value to their offerings on a global scale. As Tamara Littleton, founder of Social Element, reflected, the agency began from a passionate vision aimed at helping brands create authentic community connections in the nascent social space. After more than two decades, this ambition is realized with the agency’s ability to interact with millions of consumers across multiple social media platforms. Littleton shared her excitement about joining the MarketFully family, emphasizing the shared mission between both organizations.

While financial details surrounding the acquisition remain confidential, this strategic alignment sets a promising path forward for all parties involved. More information regarding MarketFully's comprehensive service offerings can be found at marketfully.com.

About MarketFully

MarketFully stands as a global leader in InContent Marketing™, dedicated to helping brands formulate digital experiences that resonate in the respective language, culture, and market. It pioneered the first solution for multilingual content marketing tailored for large-scale applications, melding AI-driven technology with human expertise to empower marketing teams worldwide in creating authentic, measurable, and effective content. Through its agency brands, MotionPoint and Key Content, MarketFully enables marketers to transcend mere translation, crafting relevant content that engages and empowers brands as they elevate storytelling and engagement across borders and cultures. To learn more, visit www.marketfully.com.

About Lightview Capital

Lightview Capital is a leading private equity firm focused on investing in founder-owned businesses across the business services and technology-enabled sectors. Lightview partners with portfolio companies by offering in-depth industry insights, extensive experience, and active resources to drive growth and enhance value. For additional details, go to www.lightviewcapital.com.

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