#Japan #Tokyo #Yahoo Flea Market #Furima-chan #Campaigns

Yahoo! Flea Market Unveils New Campaigns and Commercial Featuring Furima-chan

As a part of its continuous growth strategy, Yahoo! Flea Market, operated by LINE Yahoo Corporation, has announced the release of a new television commercial featuring its popular character, Furima-chan, set to begin airing on July 1, 2025. This fresh initiative aligns with an exciting dual campaign called the “Debut Seller W Campaign,” aimed at encouraging first-time sellers.

Yahoo! Flea Market has achieved a significant milestone with over 25 million downloads and a remarkable 130% increase in the number of listings compared to the previous year. The app is gaining traction among users of all ages due to its competitive selling fees, rapid sales processes, and smooth transaction experiences.

The inviting features of Yahoo! Flea Market include a remarkably low sales fee of just 5%, which currently stands as the lowest in the industry. For certain categories, nearly half of the items sold are processed within 24 hours of listing. Furthermore, the platform's new Gold Seller Program has been implemented since April 2025, enabling eligible sellers to receive immediate payouts and ensuring quicker and more secure transactions. This program is designed to assist in resolving any potential transaction-related disputes through dedicated customer support efforts.

The newly launched TV commercial showcases Furima-chan, who exuberantly conveys the app's key attributes: the lowest sales fee in the market and enhanced transaction fluidity for Gold Sellers. Through engaging dance sequences and vibrant expressions, Furima-chan exemplifies the lively spirit of the platform, aiming to inspire users to jump into selling with enthusiasm.

Commercial Details

• - Titles: “Lowest Sales Fee in the Industry” and “Smooth Transactions with Gold Seller Program”
• - Air Date: Starting from July 1, 2025
• - Broadcast Areas: Kansai (Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga), Chubu (Aichi, Gifu, Mie), Hokkaido, and Fukuoka and Hiroshima prefectures.
• - Featuring: Furima-chan
• - Promotional Website: Yahoo! Flea Market Gold Seller Program

About Furima-chan

Furima-chan first debuted in videos in February 2024, quickly gaining popularity on social media platforms. This upcoming commercial marks her television debut as a university student, who passionately loves flea markets.

Additionally, from July 1 to August 1, 2025, anyone trying out the app and selling for the first time will receive 1,000 yen worth of limited-time PayPay Points. There is also a special offer for users who sell more than three items during this period—those sellers will enjoy zero sales fees for a maximum of three months.

Debut Seller W Campaign Details

Guaranteed 1,000 Yen Worth of PayPay Points for New Sellers

• - Benefit: 1,000 yen worth of limited-time PayPay Points
• - Eligibility: Users with no prior selling experience on Yahoo! Flea Market (including PayPay mini-app and WEAR app flea market features) during the entry phase.
• - Condition: Must register via the campaign page and list items for sale on Yahoo! Flea Market.
• - Campaign Period: July 1, 2025, 0:00 AM – August 1, 2025, 11:59 PM
• - Campaign Page: Yahoo! Flea Market New Seller Campaign

Zero Sales Fees for Selling More Than Three Items

• - Benefit: Reimbursements of sales fees equivalent to 5% of the sale price (in the form of limited-time PayPay Points)
• - Eligibility: Similar to above, users with no prior selling experience are eligible.
• - Condition: Must register through the campaign page, list at least three items, and sell them within the campaign timeline.
• - Campaign Period: Same as above
• - Campaign Page: Yahoo! Flea Market Selling Rewards

Yahoo! Flea Market operates under the mission of creating a “WOW” life platform and bringing excitement to everyday experiences. With continued efforts to provide low fees, rapid sales, and smooth transactions, the platform aims to enhance convenience and security for both buyers and sellers, ensuring an optimal trading environment.

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