#United States #Primo Brands #Tampa, FL #Major League Baseball #Arrowhead Water

Major League Baseball Welcomes New Water Partners

In an exciting announcement, Primo Brands™ has revealed that its popular water brands, including Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Pure Life®, will be the official water partners for Major League Baseball (MLB) during the upcoming season. This strategic collaboration aims not only to quench the thirst of baseball fans but also to promote healthy hydration across the nation.

The partnership is set to enhance fan engagement in a multitude of ways. Players such as Fernando Tatis Jr., Elly de la Cruz, Yordan Alvarez, and Austin Riley will support this initiative by advocating for hydration and participating in a series of promotional activities. Throughout the season, fans can expect tailored content that highlights local events, including appearances by athletes and community-focused initiatives.

Celebrating Community and Local Heroes

Primo Brands recognizes the deep connections water brands have with communities across America. As part of their campaign, they will spotlight local heroes through various outreach programs. For instance, Elly de la Cruz, who partners with both Pure Life® and Ice Mountain®, plans to engage fans in Cincinnati by showcasing the positive impact the Pure Life Project™ has on making clean water more accessible.

"I'm looking forward to working with the Pure Life® brand to spotlight the amazing work local heroes are doing right here in Cincinnati and to raise awareness of the Pure Life Project™, whose mission is to make their water even more accessible to communities who need it most," says de la Cruz.

Austin Riley, a representative of Deer Park®, is gearing up to showcase the South’s hospitality during the MLB All-Star Game in Atlanta. He aims to highlight the creativity and generosity of the region's residents through local initiatives while adding a personal touch to the stadium experience.

Yordan Alvarez, teaming up with Ozarka®, expresses pride in representing Texas, stating, "Everything is bigger here in Texas, especially the need for water during baseball season. I'm thrilled to remind fans to reach for spring water sourced right here in Texas."

Fernando Tatis Jr., collaborating with Arrowhead®, is eager to introduce fans to new sparkling flavors that promise to invigorate the game experience. “Staying hydrated is about staying fresh, and this season I’m excited to present four new, fresh sparkling flavors from Arrowhead® Spring Water,” he states.

The Bigger Picture

Primo Brands has a robust portfolio that emphasizes healthy hydration solutions, offering a diverse range of bottled water products across North America. They are committed to being a responsible partner in local communities, focusing on sustainable hydration practices. This initiative will not only promote brand visibility among fans but also foster an emotional and supportive connection within the local communities of each participating MLB city.

This season presents an opportunity for both proud franchises and loyal fans to unite under a common cause: celebrating baseball, community, and the importance of hydration. The partnership with MLB offers a unique platform for Primo Brands to highlight its products while contributing positively to local cultures.

The collaboration will be in full swing from the MLB's Opening Day to the World Series, promising fans exciting activations, promotions, and a chance to celebrate healthy living alongside their favorite teams.

Fans interested in staying up-to-date with all the MLB activations of Primo Brands can follow brand and player social media accounts, and get the latest updates via MLB.com.

About Primo Brands

Primo Brands is a leading beverage company in North America dedicated to delivering healthy hydration. With a comprehensive range of branded water products distributed in over 200,000 retail outlets, they strive to create a sustainable hydration ecosystem. Their connection with top athletes highlights their commitment to promoting healthy lifestyles while fostering community pride.

For more information about their products and initiatives, visit Primo Brands' official website.