Komeri Launches New Winter CM
Komeri, a prominent home improvement chain in Japan, has unveiled the third installment of its CM series titled "Let's Komeri Everything: Winter Home Edition." Scheduled to air nationwide starting October 31, 2025, this ad continues the brand's commitment to enhancing local lives and providing practical solutions to common household problems during the chilly winter months.
The CM series, known for its engaging catchphrase "Komeri Mashita" (I found it at Komeri), aims to showcase the unique experiences customers gain from shopping at Komeri. Previous ads included the "Weeds Edition" and the "Garden Edition," both focusing on how Komeri helps solve everyday dilemmas through a wide range of products and services.
In the newest CM, families grappling with winter challenges are depicted utilizing various items available at Komeri. The narrative emphasizes creating a warmer and energy-efficient home as the family adopts Komeri's products to tackle the winter chill effectively. From insulating panels to cozy blankets, the commercial highlights the numerous solutions Komeri offers for a comfortable household.
New CM Details
- - Title: Let's Komeri Everything: Winter Home Edition
- - Launch Date: October 31, 2025
- - Broadcast Region: Nationwide (can also be viewed on the official Komeri YouTube channel)
- - URL: Watch the CM here
CM Highlights
The ad features a cheerful family of four who expresses their satisfaction with the winter solutions they discovered at Komeri:
- - Mom: "I found a way to block the cold from the windows, keeping our room warm."
- - Dad: "We’re now comfortable and saving money, thanks to Komeri’s insulation sheets."
- - Grandma: "When we heat wisely, we also keep our budget in check!"
- - Daughter: "I can't let go of this adorable, warm wearable blanket from Komeri."
The family joins together to proclaim, "For winter, let’s Komeri everything!" emphasizing the supportive and community-driven atmosphere that Komeri strives to create in every region it serves.
About Komeri
Komeri aims to brighten daily lives and serve as a vital lifeline for local communities in Japan. The company believes in curating essential items that meet the needs of residents, providing reliable support during critical times while also focusing on the positive emotional impact it can have on those living in the area.
The success of Komeri is attributed to its extensive range of products catering to both professional contractors and home owners alike. With over 1,200 stores nationwide, the brand consistently works on modernizing its distribution methods to ensure customers have affordable access to quality products. Their commitment is to enhance the quality of life for customers through considerate store concepts, innovative inventory selections, and exceptional service.
In addition to property supplies, tools, and gardening essentials, Komeri is committed to being the go-to hub for community needs. It strives not only to provide goods but also to empower happiness and connection among neighborhood residents.
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Company Overview
- - Company Name: Komeri Co., Ltd.
- - Established: July 1962
- - Capital: ¥18.82 billion
- - CEO: Yuichiro Sasage
- - Headquarters: 4501-1 Shimizu, Minami-ku, Niigata City, Niigata Prefecture
- - Business Type: Chainstore management of power and hardware & green
- - Stock Status: Listed on the Tokyo Stock Exchange (Prime Market)
- - Store Count: 1,227 stores (as of September 30, 2025)