#Japan #Tokyo #Sauna #HIDANE #DISM

Experience the Relaxing Benefits of DISM

The skincare market is continuously evolving, and HIDANE, a leading Japanese marketing company focusing on sauna experiences, has partnered with the men's skincare brand DISM to launch an exciting in-spa campaign this summer. From June 16 to July 15, 2026, participants will have the unique opportunity to experience the benefits of DISM products in three different sauna facilities across Tokyo.

The Collaboration and Purpose

HIDANE, headquartered in Yokohama, collaborates with Angfa Co., Ltd., which runs the popular men's skincare brand DISM, to present the campaign called “DISM's Hot Spa.” This initiative not only highlights the importance of men's skincare but also promotes relaxation through sauna bathing, creating a holistic approach to wellness. The campaign features two of DISM's most acclaimed products: the black cleansing foam, “DISM Creamy Foam Wash Black,” and the versatile “DISM All-in-One Gel Moist/Light.”

Product Experience in Saunas

At each of the selected facilities, participants will find DISM's products readily available for use in the washing areas. The “DISM Creamy Foam Wash Black” is formulated with activated charcoal and clay to deeply cleanse pores while enriching the skin.


Alongside this, the “DISM All-in-One Gel” combines the functions of a moisturizer, serum, cream, and mask in one easy product. Available in a moist formula for a richer feel and a lighter version for a refreshing sensation, this gel ensures that skincare can be both effective and effortless.

For customers purchasing DISM products during their visit, limited edition towels will be provided, enhancing the overall spa experience. Those who share their experience on social media and tag with #DISMの湯 will also receive a special sticker as a gift.

Participating Locations

The following sauna facilities will feature DISM products and experiences during the campaign:

1. FLOBA
- Address: 3-45-2, Korenjakubo, Mitaka, Tokyo 181-0013
- Official Website

2. ROOFTOP
- Address: 3-14-7, Nishigoshinmi, Suginami, Tokyo 167-0053, 4th Floor
- Official Website

3. MONSTER SAUNA
- Address: 1-8-3, Kichijoji Honcho, Musashino, Tokyo 180-0004, Basement 1
- Official Website

Immersive Atmosphere

The campaign at FLOBA is particularly notable as it showcases a complete makeover of its bathing area with DISM’s branding, featuring visuals of the popular actor Gōta Iwata promoting DISM. Guests can enjoy the unique DISM atmosphere while fully engaging with the products.

Conclusion

In conclusion, the DISM Hot Spa campaign is a perfect blend of skincare and relaxation, providing an opportunity for men to engage with their skincare routines in a fun and enjoyable environment. With high-quality products and an immersive experience, it seems that this initiative will not only promote better skincare habits but will also redefine how men approach wellness through innovative marketing strategies.

For more information about DISM and their products, visit DISM Official Website. Join the conversation, dive into self-care, and don't miss out on experiencing this unique blend of relaxation and skincare!