LIVE BOARD Takes the Stage at Advertising Week Asia 2025

The renowned company LIVE BOARD, headquartered in Shibuya, Tokyo, will actively participate in the upcoming Advertising Week Asia 2025, scheduled to take place from December 2nd to 4th at the Sheraton Miyako Hotel in Tokyo. As a participant, LIVE BOARD will present a session and showcase its booth at the event, making a significant contribution to discussions around modern advertising strategies.

Session Overview: Publicness and Serendipity in Advertising

One of the key sessions is titled “Publicness and Serendipity: The Collaboration of TV and DOOH,” which will delve into the crucial topics of audience engagement in a world where digital advertising efficiency can sometimes overshadow genuine emotional connections. The session will feature influential speakers from three major entities: LIVE BOARD, Dentsu, and TBS. These industry leaders will share groundbreaking case studies on how they successfully created new values through the collaboration of television and digital out-of-home (DOOH) advertising by focusing on the upcoming Tokyo 2025 World Athletics Championships.

In an era where viewers may feel increasingly disconnected, this session aims to explore how the live excitement generated by television can be effectively translated into the public mood of urban areas through innovative DOOH solutions. Attendees will gain insights into novel initiatives, such as live promotions in outdoor settings and next-day broadcasts of daily highlights, which illustrate how TV and DOOH can co-create a sense of community and serendipitous experiences for audiences.

Session Details:

- Date and Time: December 2, 2025, from 16:30 to 17:10
- Location: Daigo West Room 1, Sheraton Miyako Hotel Tokyo
- Speakers Include:

- Hisashi Suga, Growth Officer, Media Business Innovation, Dentsu Japan
- Tohru Nanazawa, Producer, Tokyo 2025 World Athletics, TBS Television
- Tomohiro Takagi, CEO, LIVE BOARD
- Yoshiki Sato, Director of Client Services, LIVE BOARD

Booth Exhibition

Alongside the session, LIVE BOARD will also be exhibiting at the event. Attendees are encouraged to visit the LIVE BOARD booth located in the B2F exhibition area. Company representatives will be available to explain the array of services offered by LIVE BOARD and discuss ongoing initiatives in the DOOH market. This is an excellent opportunity to engage with the innovative solutions that LIVE BOARD provides in digital advertising and to learn more about how they’re reshaping the landscape of out-of-home advertising.

Advertising Week Asia 2025 Overview

- Event Name: Advertising Week Asia 2025
- Dates: December 2 - December 4, 2025
- Venue: B2F, Sheraton Miyako Hotel Tokyo
- Features: Workshops, keynote sessions, networking opportunities, and special events
- Organizer: Advertising Week Asia 2025 Executive Committee
- Co-organizer: Japan Advertisers Association (JAA)
- Supported by: Various industry organizations

About LIVE BOARD

LIVE BOARD operates a cutting-edge digital out-of-home (DOOH) advertising network that is data-driven, enhancing targeting strategies and performance evaluation. The company was the first in Japan to implement impression-based delivery based on visibility adjustments (VAC). Even in situations prone to fluctuations in foot traffic, such as during COVID-19, LIVE BOARD continues to provide realistic advertising delivery systems based on empirical numbers, ensuring that viewers receive relevant advertisements in real-time. By combining a diverse array of digital OOH options across various settings, including outdoor and indoor environments as well as transit stations, and integrating big data from leading telecom carriers, the company enables precise targeting based on demographic factors—making personalized advertising feasible in an area where traditional OOH has struggled to do so. This strategic approach to advertising positions LIVE BOARD as a leader in the industry.