#PR Newswire #Singapore #SPH Media #The Straits Times

PR Newswire Expands Its Reach in Singapore via SPH Media Partnership

In a significant development aimed at enhancing client outreach, PR Newswire has announced a strategic partnership with SPH Media. This collaboration marks a new chapter in press release distribution, particularly for clients looking to maximize visibility in Singapore’s media landscape.

A Landmark Collaboration

The alliance between PR Newswire and SPH Media stands out as a breakthrough for businesses looking to broaden their outreach. By leveraging the strengths of both organizations, this partnership allows clients to gain access to two of Singapore's most prominent media platforms, The Straits Times and MONEY FM 89.3. The Straits Times is renowned as Singapore’s leading English-language newspaper, noted for its comprehensive coverage of both national and international news. On the other hand, MONEY FM 89.3 serves as Singapore's first dedicated business and personal finance radio station, appealing to listeners around the clock with valuable insights.

Benefits of the Partnership

One of the most significant advantages of this collaboration is the expanded reach afforded to PR Newswire’s clients, enabling them to penetrate deeper into the Singaporean market. The partnership ensures that press releases sent through PR Newswire gain premium visibility across multiple platforms, enhancing the discoverability of client content. With approximately 62.2 million monthly page views and 8.5 million unique users visiting The Straits Times’ various digital sites, the potential for engagement is immense.

Additionally, PR Newswire clients now have the opportunity to connect with a highly targeted audience of professionals across multiple sectors who are particularly interested in financial news and trends. This pivotal access to decision-makers and industry experts underscores the value of this collaboration.

Building on Existing Synergies

This partnership builds upon a previous agreement that Cision Ltd., PR Newswire’s parent company, established with SPH Media in May 2024. Under that agreement, clients of Cision were given the capability to monitor content from all SPH Media outlets using CisionOne, which marks a significant stride in fostering strong media relations in the Asian market.

PR Newswire President Matt Brown expressed enthusiasm about the partnership, stating it exemplifies the organization’s commitment to expanding its global network. With this collaboration, PR Newswire aims to deliver unparalleled access to an influential audience in Singapore, allowing clients to communicate their brand messages effectively and impactfully.

Future Developments

Looking ahead, this partnership is anticipated to drive significant changes in how businesses communicate and engage with stakeholders in Singapore. Lynn Liu, Vice President of Audience Development and Distribution Services for PR Newswire APAC, highlighted the synergy between Cision’s technology and geographical expertise provided by SPH Media. It is expected that clients will find considerable value in the enhanced capability to engage with key audiences in a data-driven manner.

In conclusion, PR Newswire's strategic partnership with SPH Media promises not only to transform the landscape of press release distributions in Singapore but also to enhance the overall engagement levels companies can achieve. By providing access to recognized media outlets, PR Newswire further consolidates its position as a leader in the press release distribution space, offering innovative solutions to meet the evolving needs of its clients.

For more detailed information about PR Newswire and its services, visit PR Newswire.