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Enhancing Brand Integrity in Digital Advertising

In a notable case study, SHIPS Co., Ltd., a venerable name in Japan's retail sector, has publicly unveiled its partnership with Momentum Inc., a pioneer in ad verification solutions. This collaboration centers around employing sophisticated measures to counteract brand degradation and ad fraud, two significant challenges in the digital advertising space.

Founded in 1975, SHIPS has firmly established itself with over 75 directly managed stores across Japan, offering a curated selection of both domestic and international brands. As the company looks to expand its advertising budget in 2025, it is acutely aware of the growing risks posed by ad fraud and the potential damage to brand reputation caused by inappropriate ad placements.

The Need for Robust Digital Safety Measures

Recognizing the critical nature of digital advertising in driving revenue, SHIPS has taken a strategic approach to address these risks. With a commitment to eliminating negative customer experiences online—just as in physical stores—SHIPS made the decision to implement comprehensive strategies for brand safety and ad fraud prevention. They sought solutions that would proactively address these concerns while optimizing their advertising investments.

Enter Momentum, which provides two key tools: the HYTRA DASHBOARD and HYTRA HORNET. These solutions have been formulated to mitigate risks associated with brand integrity and digital advertising costs. Prior to adoption, a diagnostic assessment indicated that the projected savings from ineffective ad spending would far exceed the cost of the tools, providing a clear incentive for implementation.

Measurable Impacts of Momentum's Tools

Through the deployment of these innovative tools, SHIPS has noted several substantial outcomes:

1. Reduced Risks of Brand Degradation: The partnership has significantly mitigated concerns regarding inappropriate ad placements, addressing issues that the company could not fully manage with internal resources. This has alleviated worries surrounding the brand's integrity.

2. Decrease in Ad Fraud Costs: Momentum's solutions have effectively curtailed monetary losses associated with ad fraud, enabling SHIPS to streamline its advertising expenditures for improved returns on investment.

3. Enhanced Reporting and Analysis: The introduction of detailed reporting—free from fraudulent data—has allowed for precise analysis of ad performance, enhancing the operational team's awareness of the importance of delivering ads on safe platforms.

Insights from SHIPS' Digital Marketing Department

Mitsuhiro Kayano, Head of the Digital Marketing Division at SHIPS, shared his enthusiasm for the partnership: "Just as we strive to eliminate negative elements in our physical stores, we wanted to ensure our digital platforms offer the same standard of experience. Since implementing Momentum’s tools, we have addressed risks that were previously out of reach, significantly enhancing our operational integrity. The cut in unnecessary advertising costs effectively balances the investment in these tools, affirming the partnership's success in protecting our brand's value."

Discover More

For a deeper understanding of SHIPS’ advertising budget expansion and its implications for brand safety, read the full interview here.

Introduction to HYTRA Solutions

• - HYTRA DASHBOARD: This tool allows SHIPS to control the display destinations of their ads across web, app, and YouTube platforms. By excluding inappropriate locations, it ensures a secure and high-quality ad distribution strategy. Learn more about HYTRA DASHBOARD here.

• - HYTRA HORNET: This solution analyzes user behavior patterns to identify and eliminate fraudulent bot traffic. This ensures that ad budgets are focused on real, measurable outcomes. More information on HYTRA HORNET can be found here.

About SHIPS Co., Ltd.

Established in 1975, SHIPS is renowned as one of Japan’s oldest select shops, offering a harmonious blend of domestic and international brands under the concept of "Stylish Standard." The company boasts numerous labels and a strong online presence, catering to men, women, and children's apparel along with fashion accessories. With a commitment to providing quality style, SHIPS operates over 70 stores nationwide and an official online store. Visit them at SHIPS.

About Momentum Inc.

Momentum is at the forefront of the ad verification landscape in Japan, leveraging Japanese language processing technologies and proprietary data to enhance the digital advertising ecosystem. The company supports advertising agencies and platforms with comprehensive solutions. Their mission focuses on creating a trusted digital infrastructure to foster a vibrant digital advertising market. Learn more about Momentum at Momentum.