SEAGER CO. and Coors Banquet Launch Third Collection to Honor America's Firefighters

In an inspiring initiative, Seager Co. has once again joined forces with Coors Banquet to unveil their third collaborative collection named "Protect Our Protectors." This limited-edition series aims to support the brave men and women who risk their lives to safeguard our communities and natural landscapes. A notable portion of the sales—six percent—will go directly to the Wildland Firefighter Foundation, providing assistance to injured firefighters and families of those who have tragically lost their lives in the line of duty.

The campaign has a dynamic storytelling element this year, featuring a mini-documentary shot on Kodak 16mm film. Directed by Eli Paul, the film centers around Liam Hoffman, a talented blacksmith from Tennessee who forges a custom Pulaski tool—an essential instrument used by wildland firefighters for fire control and prevention. This homage to craftsmanship not only highlights Hoffman's skill but also pays tribute to the dedication of firefighters who rely on such tools during critical missions.

"Protect Our Protectors is our way of expressing gratitude to those who bravely confront danger to protect our communities and cherished places," said Mattson Smith, co-CEO and co-founder of Seager. His pride in continuing this collaboration with Coors for a third consecutive year underscores the commitment to supporting firefighting heroes and their families.

This year’s collection features a range of things, including tees, hoodies, hats, and various accessories designed with firefighting heritage and classic workwear styles in mind. Among the standout items in the collection are a quilt-lined ranch jacket and an antique silver belt buckle. The designs incorporate badges and graphics inspired by firefighting equipment and the stunning landscapes familiar to wildland firefighters.

The Protect Our Protectors collection is not just stylish but carries a profound message, reminding us of the sacrifices made by those in the firefighting community. With items priced between $36 and $225, this collection is accessible for multiple demographics, encouraging more people to take part in honoring these everyday heroes.

Seager Co. and Coors Banquet's partnership extends beyond this collection. Coors Banquet has dedicated a generous $250,000 this year alone to bolster the support for wildland firefighters and their families through the Protect Our Protectors program, ensuring that practical help reaches those who need it most.

To further explore the collection, visit seagerco.com, where items are now available while supplies last. Seager Co., a California-based brand, is known for creating premium apparel that draws inspiration from surf, Western, and Americana cultures. With an emphasis on authenticity, they promote a deep passion for the outdoors through their thoughtfully designed products and cutting-edge collaborations that celebrate modern American lifestyle and culture.

Molson Coors Beverage Company, the powerhouse behind Coors Banquet, has a legacy that spans over 200 years, creating beloved beverages that bring people together for all of life's moments. Their diverse portfolio includes renowned brands like Coors Light, Miller Lite, and many more, extending beyond beer with options in flavored beverages and spirits.

The Seager Co. x Coors Banquet Protect Our Protectors Collection beautifully marries style with a cause, giving consumers a chance to wear and embody a deeper purpose while supporting those who face danger on our behalf. Whether you're a camping enthusiast or just appreciate quality craftsmanship, this collection is a must-have. Raising awareness, one item at a time, Seager Co. and Coors Banquet remind us that behind every great tool lies the dedication and hard work of America's wildland firefighters.