#Nigeria #Lagos #electric scooters #LUYUAN Group

LUYUAN Group Establishes West Africa Market Development Center

On May 7, 2026, LUYUAN Group, a prominent player in the global electric two-wheeler industry, announced the opening of its West Africa Market Development Center located in Nigeria. This significant event took place during the 2026 LUYUAN Overseas Partners Conference held in Shanghai. The center, operated by Jinhua Rainsun International Trade Co., Ltd., represents a major strategic effort by LUYUAN to enhance its presence and adaptability in the African market.

The decision to establish this center is part of LUYUAN's overarching strategy to integrate local market needs with its advanced technology and product offerings. The collaboration with Rainsun, a company with nearly two decades of experience in Nigeria’s textile and trade sectors, brings invaluable local insight into the project. Rainsun has developed a comprehensive distribution network that spans all Nigerian states, leveraging its deep understanding of the country's challenging climate and demanding road conditions.

Chairman of Rainsun, Sun Huan, emphasized the importance of quality over cost by stating, "The African market does not fall for low-price gimmicks. It only trusts solid quality." He noted that LUYUAN’s core technologies, especially its liquid-cooled motors, have proven successful with millions of users in China. Thus, the collaboration aims to focus on adapting products to meet local demands for reliability and durability, ensuring that quality Chinese products can be trusted by riders in Africa.

Founder and CEO of LUYUAN Group, HU Jihong, further clarified that this center is designed to enhance local capabilities rather than acting as a traditional sales office. "We are building capabilities where they matter," he stated. This partnership will unite LUYUAN’s innovative technological resources with Rainsun’s extensive local knowledge to deliver tailored green mobility solutions for Nigerian customers.

The establishment of the West Africa Market Development Center will lead to the setup of dedicated after-sales service centers, technical training facilities, and parts warehouses. These initiatives aim to provide comprehensive support to local dealers and end-users, ensuring that the vehicles are well-suited for Nigeria’s unique riding conditions, characterized by heat, dust, and rugged terrain.

LUYUAN Group has built a reputation as a leader in electric two-wheeler markets through its innovation in liquid-cooled motor technology and intelligent powertrain systems. The group has expanded its global footprint by establishing six innovation centers across Europe, Southeast Asia, Central Asia, and Africa, thereby transforming from merely a manufacturer to a global ecosystem provider. This strategic shift underscores LUYUAN's commitment to offering environmentally friendly transportation solutions while fostering significant partnerships in emerging markets like Nigeria.

As the global demand for electric mobility grows, LUYUAN's localized approach in West Africa could serve as a model for future expansions into other regions, prioritizing local adaptation while leveraging advanced technologies. Overall, this initiative demonstrates LUYUAN's ambition to move from being recognized as 'Made in China' to becoming a dynamic player on the global stage, effectively responding to local needs and ensuring sustainable practices in the electric mobility sector.