#United States #Downers Grove #Cameron Brink #Ryan Destiny #Optimum Nutrition

Optimum Nutrition Celebrates Women's Athleticism

In its latest initiative, Optimum Nutrition, the leading sports nutrition brand from Glanbia Performance Nutrition, launches the '#PrettyDAMNGood' campaign aimed at honoring female athletes' dedication and accomplishments in sports. The campaign features prominent figures, including professional basketball player Cameron Brink and actress Ryan Destiny, who have both made significant contributions to the sports world while facing distinct challenges.

Optimum Nutrition, recognized globally, kicks off the New Year with this bold and empowering message amidst ongoing conversations about the representation of women in sports. Despite the rising influence of female athletes, studies reveal they receive a mere 15% of media coverage — a statistic that emphasizes the need for change and recognition.

Cameron Brink, a standout player and second overall pick in the WNBA draft, shares her journey of growth and success. Narrated by her mother, Michelle Bain-Brink, who herself was a celebrated collegiate athlete, the video spot highlights the often-unrecognized realities behind Brink's remarkable achievements. Michelle reflects on the journey from her daughter's childhood moments of blocking shots at home to the illustrious path she forged in professional basketball. This heartfelt narrative aims to dispel the notion that women's accomplishments should simply be categorized as 'good enough.' Instead, it champions the narrative that these women are indeed 'Pretty Damn Good.'

Actress Ryan Destiny also plays a crucial role in the campaign, sharing insights from her demanding journey to transform into a boxing champion for her recent role. Her experience resonates with many female athletes who often feel the need to prove their worth in a male-dominated sport. She emphasizes that the recognition of female athletes transcends mere talent — it's about celebrating their grit and progress.

Supporting figures also include Ali Krieger, a celebrated soccer champion who incorporates Optimum Nutrition’s Gold Standard 100% Whey Protein into her nutrition regimen. This high-quality protein powder, which delivers 24 grams per scoop, assists female athletes in optimizing workouts and ensuring muscle recovery, proving essential in their pursuit of excellence.

Laurie Hernandez, Olympic gold medalist and advocate for women in sports, joins in to highlight the stories of her fellow athletes. Together with Brink and Destiny, they aim to elevate the conversation around women's sports, showcasing the hard work that often goes unnoticed in mainstream media.

The '#PrettyDAMNGood' campaign calls upon the public to join this movement. Fans are encouraged to share their stories and recognize inspiration in women athletes using the hashtag across social media platforms like Instagram and TikTok. The campaign aims to create a ripple effect — where recognition leads to motivation and allows aspiring athletes to see their journey reflected in those who have come before them.

Beyond the campaign's social media push, Optimum Nutrition pledges to enhance support for female athletes through initiatives like a $25,000 donation to the VOICEINSPORT Foundation, a nonprofit focused on advocating for women in sports through research and education. Founders believe that when women’s voices in sports are amplified, it paves the way for future generations to achieve their dreams without barriers.

Optimum Nutrition’s Gold Standard 100% Whey Protein isn’t just a product; it’s a companion to those striving for greatness in their athletic endeavors. Providing consistent, high-quality nutrition, it empowers women to harness their full athletic potential.

In conclusion, Optimum Nutrition's '#PrettyDAMNGood' campaign stands as a significant forward step toward recognizing and celebrating the hard work of female athletes. With their unique narratives and achievements, Brink, Destiny, Krieger, and Hernandez inspire countless athletes, proving that excellence is not only attainable but deserving of acknowledgment.