Experience the Vibrant World of Dodo Socks at Roppongi Hills Pop-Up Store

Discover the Colorful Dodo Socks

Dodo Socks, a unique brand originating from Ukraine, is set to showcase its vibrant and imaginative designs at a pop-up store located in Roppongi Hills. From June 16 to July 15, 2025, visitors can explore the exquisite range of socks as well as scarves at the BEBUTY CELLAR store. This event represents not just a shopping opportunity, but also a journey into the heart of a brand that symbolizes adventure and humor in everyday life.

A Creative Journey from War to Wonder

The story of Dodo Socks began in a time of adversity, as three IT specialists from Lviv, Andriy, Malta, and Roman, saw a need to provide winter socks for Ukrainian soldiers. Their initial order was disappointing—the socks were dull and monochromatic. Instead of settling for mediocrity, they asked a pivotal question: "Why not create socks that are colorful and fun?" This inquiry led them to collaborate with local manufacturers to bring their unique ideas to life. Thus, Dodo Socks was born in November 2015, embracing traditional Ukrainian patterns and infusing them with humor and creativity.

The brand quickly gained momentum, becoming a beloved name across Europe for its inventive designs and quality workmanship. Each pair of Dodo Socks is not just an accessory, but an expression of personality, with themes ranging from nature and animals to notable public figures. The recent introduction of asymmetrical designs adds a playful twist, captivating a broad audience.

The Joy of Socks and More

Dodo Socks have officially entered the Japanese market, with their launch in December 2023 marking a new chapter for the brand. The pop-up event at BEBUTY CELLAR will offer a range of products—from socks suited for various occasions to slouchy hats and outdoor footwear, offering the perfect way to brighten daily outfits. Dodo Socks aims to transform the perception of socks from a mundane necessity to a symbol of adventurous spirit and creativity.

Imagine slipping on a pair of Dodo Socks and feeling a subtle expansion of your world; this is the magic behind the brand. With every step, Dodo Socks opens the door to a vibrant, humorous experience in daily life.

Visit Us in Roppongi Hills

The BEBUTY CELLAR is centrally located in the Hollywood Beauty Plaza at Roppongi Hills, Tokyo. Visitors can easily access the store via the Roppongi Station on the Hibiya Line, or utilize the parking at Roppongi Hills P12 for convenience. Don't forget to follow @dodosocksjp on Instagram to stay updated on the latest offerings from Dodo Socks and ensure you don’t miss this colorful celebration of individuality.

For more details about the event or to browse products, visit Dodo Socks' official website or check out their Instagram page for inspiration.

Join us in this journey where every pair of socks can spark joy and adventure, making your daily outfit not just stylish but filled with stories.