#Japan #Tokyo #Social Media #Thai Consumers #ENJOY JAPAN

Survey Insights on Thai Consumers and Online Media Preferences

On April 1, 2026, ENJOY JAPAN, a marketing support company based in Tokyo, conducted a comprehensive online survey targeting Thai consumers. This study, which received valid responses from 400 participants aged between their teens and 50s, aimed to uncover the dynamics of how Thais engage with travel-related information, especially concerning Japan.

Conducted from February 2 to February 28, 2026, the survey presented intriguing revelations regarding the sources of information utilized by Thai individuals when considering a trip to Japan. The findings suggest that while search engines, particularly Google, dominate as the primary platform for gathering travel information, social media channels like Facebook and TikTok have emerged as influential players in product awareness and sharing.

Survey Methodology

The survey encompassed several crucial questions designed to gain insights into the experiences and preferences of Thai travelers. Key questions included inquiries about their travel frequency to Japan, preferred media for acquiring travel information, and motivations behind product discovery.

Key Findings:

1. Information Retrieval for Travel: Google topped the source list, with 35.8% of respondents citing it as the most reliable platform for travel information. Facebook followed as a distant second with 20.8%. This indicates the continuing authority of search engines in providing comprehensive travel details.

2. Product Awareness Media: When asked how they become aware of products related to their travels, a substantial 48.8% of participants identified Facebook as their primary source, with TikTok at 16.5%. This highlights the role of social media in consumer education, particularly in the context of travel-related products.

3. Sharing Product Information: Further emphasizing the significance of social media, 56.8% of respondents prefer Facebook for sharing product information, while 13.5% prefer TikTok. This points to Facebook's integral role in communication and community building within the context of consumer behavior.

4. Use of Coupons: The survey also explored participants' attitudes toward coupon usage when purchasing products, providing additional insights into shopping behaviors of Thai consumers.

Conclusion

These findings reflect the evolving landscape of media consumption among Thai consumers, particularly in relation to travel and product engagement. The prevalence of Google for travel information, combined with the influential roles of Facebook and TikTok in product awareness and sharing, signifies an ongoing shift towards a more integrated approach in digital marketing strategies targeting this demographic. ENJOY JAPAN’s efforts in conducting this survey provides valuable data not only for marketers but also facilitates understanding consumer behavior in the context of international tourism to Japan.

Company Background

ENJOY JAPAN is committed to assisting foreign businesses that aim to thrive in Japan, leveraging their expertise in overseas marketing since its establishment in February 2010. Located in Yotsuya, Shinjuku, Tokyo, the company continues to innovate and adapt its strategies in a rapidly changing digital landscape.

For further inquiries regarding the survey results, please contact ENJOY JAPAN. The firm encourages referencing its data appropriately in reports or articles seeking to highlight these findings.