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Henkel's Smartwash Technology Redefines Cleaning at CES 2025

Henkel, a global leader in consumer and industrial goods, made waves at CES 2025 with the debut of its innovative Smartwash™ Technology. This cutting-edge system offers an AI-driven, cartridge-based detergent dosing solution designed for use in both washing machines and dishwashers. As consumers increasingly demand smarter home solutions, Henkel's introduction of Persil® and Somat® Smartwash products marks a significant progression towards meeting those needs.

Revolutionizing Laundry and Dish Care

The Smartwash device aims to transform the way consumers tackle their laundry and dishwashing tasks. Utilizing advanced AI technology, the system automatically detects the optimal amount of detergent required for each load, ensuring perfectly cleaned clothes and dishes without any guesswork. This intelligent approach to detergent dispensing promises to enhance cleaning efficiency across various cycles while minimizing wastage, thus aligning with sustainable practices.

Frank Meyer, Senior Vice President and Head of R&D at Henkel Consumer Brands, expressed enthusiasm about this technological breakthrough, stating, "Our Smartwash concept leverages Henkel's deep chemical expertise combined with cutting-edge AI technology. Collaborating with industry partners at this stage is crucial as we aim to elevate laundry and dish care standards while reducing environmental impact."

At CES, Henkel demonstrated the Smartwash technology, garnering interest from appliance manufacturers and global tech leaders eager to explore potential collaborations aimed at developing the 'machine of the future'. With a strong foundation in chemistry and an innovative algorithmic approach, Henkel aims to deliver unmatched efficiency and performance.

Addressing Consumer Challenges

Research indicates that many consumers seek improved cleaning solutions, yet they often find themselves unsure about how much detergent to use or what products to choose. A staggering 71% of consumers are unclear about detergent selection, while 57% lack confidence in the appropriate dosing.

By selecting ideal washing configurations for each load, Smartwash aims to reduce the user's workload, cutting down on both effort and detergent waste. This is a game-changer for consumers tired of traditional laundry methods. Dorothee Boivin, Vice President for New Businesses and Home Care, highlighted the potential for Smartwash to redefine the user experience, noting, "Laundry is often seen as a burdensome chore. We’re eager to redefine this experience through Smartwash, setting a new standard in cleaning with tailored, user-friendly solutions."

Looking Ahead

Following the successful unveiling at CES, Henkel is poised to showcase the Smartwash technology at upcoming conferences, such as the American Cleaning Institute's Annual Meeting in Orlando, Florida. They are eager to expand partnerships and advance their commitment to innovation in cleaning technology.

With a legacy steeped in sustainability and a strong corporate ethos, Henkel's approach to the Smartwash technology reflects their strategic vision for the future. Established in 1876, Henkel has continuously evolved, employing over 48,000 staff worldwide, who work together under shared values and a collective mission: to be pioneers for future generations.

For those interested in exploring partnerships with Henkel regarding Smartwash, additional information is available by contacting them directly at [email protected]

About Henkel

Henkel's market leadership spans a variety of sectors, including adhesive technologies and consumer brands, with well-known products like Loctite, Persil, and Schwarzkopf. Reporting over €21.5 billion in sales for fiscal 2023, Henkel maintains a strong sustainability strategy with specific objectives, showcasing their commitment to innovative solutions that meet consumer desires while minimizing environmental footprints. To learn more about Henkel, visit www.henkel.com.