Consumer Insights on Corporate Social Media Engagement – Findings of Recent Survey
In a rapidly evolving digital landscape, the significance of corporate and brand social media accounts has never been more pronounced. A recent survey conducted by Fancrew Inc., a company headquartered in Chiyoda, Tokyo, sheds light on consumer attitudes towards official social media accounts of businesses. The survey, which gathered responses from 1,004 participants—consisting of 234 men and 770 women—revealed fascinating insights regarding the behavior and motivations of social media followers.
One of the most remarkable findings indicates that a significant 58% of respondents reported having followed a brand's official social media account at some point. This statistic alone underscores the impact of digital engagement on consumer behavior in today's marketplace. It is evident that these platforms are becoming vital for brands looking to connect with their audience and build a community.
Delving deeper into the motivations for following these accounts, an impressive 77% of followers indicated that they do so primarily to gain access to discounts and coupons. This finding highlights the importance of promotional strategies in attracting and retaining followers, demonstrating that consumers are highly incentivized by tangible benefits when engaging with brands online.
Following closely, 60% of participants stated that their intent for following brands was to participate in promotional campaigns, while 50% sought updates on new product releases. These statistics reveal a strong desire among consumers not just to be passive recipients of information but to actively engage with brands in a way that can enhance their shopping experiences.
The purchase influence of these social media interactions is noteworthy as well. According to the survey, 64% of participants admitted that they had made a purchase decision based on a post made by a brand they follow on social media. When broken down by age group, the figures are even more compelling: for those aged 20, a whopping 74% reported being influenced to buy products following posts from official accounts. This trend suggests a growing reliance on digital platforms for product recommendations, particularly among younger demographics.
Beyond the core questions, the survey included an extensive set of 21 inquiries covering awareness and usage of social shopping features on social media platforms. Such insights can provide valuable direction for brands hoping to optimize their online presence and drive sales through social media engagement.
Survey Overview:
This survey offers a glimpse into consumer engagement trends on digital platforms, revealing that understanding follower behavior is critical for brands looking to enhance their online strategy.
About Fancrew:
Fancrew Inc. leverages a unique patented technology to analyze consumer and employee feedback systematically, providing support across various business sectors to enhance shop management, product development, sales activities, and employee engagement. The company also manages the experiential information site 'Fancrew' and offers a range of marketing support services, including Internet research.
For more detailed information on the survey results or Fancrew's services, inquiries can be directed to the company's PR department via email at [email protected].
One of the most remarkable findings indicates that a significant 58% of respondents reported having followed a brand's official social media account at some point. This statistic alone underscores the impact of digital engagement on consumer behavior in today's marketplace. It is evident that these platforms are becoming vital for brands looking to connect with their audience and build a community.
Delving deeper into the motivations for following these accounts, an impressive 77% of followers indicated that they do so primarily to gain access to discounts and coupons. This finding highlights the importance of promotional strategies in attracting and retaining followers, demonstrating that consumers are highly incentivized by tangible benefits when engaging with brands online.
Following closely, 60% of participants stated that their intent for following brands was to participate in promotional campaigns, while 50% sought updates on new product releases. These statistics reveal a strong desire among consumers not just to be passive recipients of information but to actively engage with brands in a way that can enhance their shopping experiences.
The purchase influence of these social media interactions is noteworthy as well. According to the survey, 64% of participants admitted that they had made a purchase decision based on a post made by a brand they follow on social media. When broken down by age group, the figures are even more compelling: for those aged 20, a whopping 74% reported being influenced to buy products following posts from official accounts. This trend suggests a growing reliance on digital platforms for product recommendations, particularly among younger demographics.
Beyond the core questions, the survey included an extensive set of 21 inquiries covering awareness and usage of social shopping features on social media platforms. Such insights can provide valuable direction for brands hoping to optimize their online presence and drive sales through social media engagement.
Survey Overview:
- - Methodology: Online survey
- - Target group: General consumers
- - Respondents: 1,004 members of Fancrew, consisting of 150,000 registered users across Japan
- - Survey period: June 18 to July 4, 2025
This survey offers a glimpse into consumer engagement trends on digital platforms, revealing that understanding follower behavior is critical for brands looking to enhance their online strategy.
About Fancrew:
Fancrew Inc. leverages a unique patented technology to analyze consumer and employee feedback systematically, providing support across various business sectors to enhance shop management, product development, sales activities, and employee engagement. The company also manages the experiential information site 'Fancrew' and offers a range of marketing support services, including Internet research.
For more detailed information on the survey results or Fancrew's services, inquiries can be directed to the company's PR department via email at [email protected].
Topics Consumer Products & Retail）
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