#Japan #Tokyo #AI evaluation #FamilyMart #Famichiki

FamilyMart Grand Prize 2025: Celebrating Innovation and Flavor

As we step into a new era of consumer products, FamilyMart has introduced its much-anticipated FamilyMart Grand Prize 2025. This award honors the best products launched or revamped in 2025, integrating AI technology to assess their potential market impact. Not only does this reflect the growing trend of digital innovation in retail, but it also highlights consumer engagement and product quality.

Overview of the FamilyMart Grand Prize 2025

FamilyMart, headquartered in Minato, Tokyo, has embarked on its journey to recognize exceptional products since its inaugural awards in 2023. This initiative began with an internal survey among staff, leading to the crowning of “Kongari Bistro Man” as the first winner. The following year's awards featured a tournament-style selection based on novelty, popularity, and sales, categorizing them akin to a sumo ranking system.

In a bid to stay ahead of trends, this year's evaluation included AI capabilities, specifically focusing on predicting the “Trend Creation Power” of products across social media platforms. The AI, using criteria based on sales data and repeat purchase rates, assessed which items were likely to generate the most buzz and discussion among consumers.

The Winner: Famichiki Red

After rigorous evaluations, ‘Famichiki Red’, the newest flavor of FamilyMart’s iconic fried chicken, received the prestigious Grand Prize. Launched in June 2025, it hit a sales milestone of over 3 million units within its first week. The excitement online was palpable, with many fans calling for it to become a permanent menu item. Today, nearly 30 million servings have been sold, showcasing its immense popularity and solidifying its place as a staple in the FamilyMart lineup.

Product Details for Famichiki Red

• - Name: Famichiki Red
• - Price: 230 yen (tax included 248 yen)
• - Release Area: Nationwide
• - Description: Combining the juicy flavors of Famichiki with a blend of spicy chili peppers, this product delivers a classic heat that resonates deeply with consumers.
• - Product Manager’s Comment: “Famichiki Red made its debut as the first standard flavor this June. Its unique taste is addictive, and we invite everyone to experience this remarkable product.”

Other Notable Entries in the 2025 Awards

2nd Place: Large Rice Ball with Kombu and Tuna Mayonnaise

• - Price: 297 yen ( tax included 320 yen)
• - Description: A hearty rice ball filled with flavorful kombu and tuna mayonnaise, offering a wholesome meal option.

3rd Place: Mocha Blend Coffee

• - Price: S 158 yen (tax included 170 yen), M 232 yen (tax included 250 yen)
• - Description: A specialty coffee made with the finest Ethiopian beans, presenting a rich and aromatic experience.

4th Place: Ultimate Black Pork Bun

• - Price: 223 yen (tax included 240 yen)
• - Description: A popular pork bun made with 100% domestic black pork, celebrating its seventh year with over 70 million sales.

5th Place: Chardonnay Aroma Straight Tea

• - Price: 110 yen (tax included 118 yen)
• - Description: An unsweetened tea infused with the fragrant notes of chardonnay, offering a refreshing beverage option.

And more...

The awards also highlighted products that garnered public acclaim and social media chatter, showcasing the intersection of taste and technology in today’s retail environment.

Commitment to Inclusivity

In addition to the main awards, FamilyMart also emphasized its commitment to social responsibility and inclusivity by announcing the “Friendly Products and Services Category.” This category highlighted items that cater to the needs of all customers, including the elderly and those with disabilities. Evaluated by FamilyMart employees, the selections aim to enhance the shopping experience for everyone.

Examples of Friendly Products

• - FamilyMart Crêpe: Designed for easy handling with unique, bendable trays.
• - Convenience Wear One-Touch Open Umbrella: A practical solution for those with mobility challenges.

As we look to the future, FamilyMart remains dedicated to fostering a customer-centric approach while pursuing initiatives that benefit the community and environment. This year’s Grand Prize not only celebrates culinary excellence but also serves as an inspiration for innovation and compassion in the consumer landscape. Stay tuned for more exciting developments from FamilyMart!