S-LIVE JAPAN Achieves Top Position in TikTok Live Commerce for October 2025
In an impressive achievement, S-LIVE JAPAN has secured the number one position in TikTok's Gross Merchandise Value (GMV) rankings for October 2025. This accomplishment highlights the company's integral role in the live commerce sector and its commitment to delivering innovative experiences.
S-LIVE JAPAN is a specialized production company that focuses on live commerce, primarily operating within the TikTok ecosystem. The company, a subsidiary of S Holdings, is based in Shinagawa, Tokyo, and is headed by CEO Enyon Jin. S-LIVE JAPAN is recognized as a TikTok Creator Agency Partner (CAP), effectively bridging the gap between creators and brands.
The live commerce space has transformed the way consumers shop online, bringing entertainment and interaction into the purchasing process. S-LIVE JAPAN exemplifies this trend by collaborating with popular brands to create engaging shopping experiences that resonate with viewers.
In October 2025, S-LIVE JAPAN ran a special Halloween campaign on the 'Enyon Channel', which was instrumental in achieving the top GMV ranking for TikTok Shop. The campaign featured collaborations with renowned brands such as ALEN, known for its beauty supplements, YA-MAN, which specializes in beauty devices, and bravity, recognized for its pore care serum. The campaign was successful in attracting over 13,700 concurrent viewers, showcasing the effectiveness of their live streaming strategy.
The significant response during the live broadcast not only exceeded expectations in terms of viewer engagement but also resulted in a remarkable conversion rate from viewers to buyers. Additionally, the company launched its first collaborative live stream with beverage giant Ito En, further diversifying its partnerships and exploring new avenues in live commerce.
Moving forward, S-LIVE JAPAN plans to broaden its collaborations with diverse brands and industries, continually aiming to enrich the everyday experience of consumers through live broadcasts. The company's strategy includes refining its live commerce concepts and collaborating with various businesses to create enjoyable, memorable experiences for both brands and viewers. This goal is anchored in enhancing the brand value through empathy and trust built with the audience.
Gross Merchandise Value (GMV) is a critical metric used in e-commerce, representing the total sales value of merchandise sold through online channels within a specific timeframe. It serves as an indicator of the overall health and performance of live commerce initiatives, making S-LIVE JAPAN's achievement all the more significant.
Interview Opportunities: Media interested in interviews or on-site coverage of live commerce activities are encouraged to reach out to the public relations department for arrangements.
TikTok Channels:
Overview of S-LIVE JAPAN
S-LIVE JAPAN is a specialized production company that focuses on live commerce, primarily operating within the TikTok ecosystem. The company, a subsidiary of S Holdings, is based in Shinagawa, Tokyo, and is headed by CEO Enyon Jin. S-LIVE JAPAN is recognized as a TikTok Creator Agency Partner (CAP), effectively bridging the gap between creators and brands.
The live commerce space has transformed the way consumers shop online, bringing entertainment and interaction into the purchasing process. S-LIVE JAPAN exemplifies this trend by collaborating with popular brands to create engaging shopping experiences that resonate with viewers.
Notable Achievements
In October 2025, S-LIVE JAPAN ran a special Halloween campaign on the 'Enyon Channel', which was instrumental in achieving the top GMV ranking for TikTok Shop. The campaign featured collaborations with renowned brands such as ALEN, known for its beauty supplements, YA-MAN, which specializes in beauty devices, and bravity, recognized for its pore care serum. The campaign was successful in attracting over 13,700 concurrent viewers, showcasing the effectiveness of their live streaming strategy.
The significant response during the live broadcast not only exceeded expectations in terms of viewer engagement but also resulted in a remarkable conversion rate from viewers to buyers. Additionally, the company launched its first collaborative live stream with beverage giant Ito En, further diversifying its partnerships and exploring new avenues in live commerce.
Future Directions
Moving forward, S-LIVE JAPAN plans to broaden its collaborations with diverse brands and industries, continually aiming to enrich the everyday experience of consumers through live broadcasts. The company's strategy includes refining its live commerce concepts and collaborating with various businesses to create enjoyable, memorable experiences for both brands and viewers. This goal is anchored in enhancing the brand value through empathy and trust built with the audience.
Understanding GMV
Gross Merchandise Value (GMV) is a critical metric used in e-commerce, representing the total sales value of merchandise sold through online channels within a specific timeframe. It serves as an indicator of the overall health and performance of live commerce initiatives, making S-LIVE JAPAN's achievement all the more significant.
Company Profile
- - Company Name: S Holdings Inc.
- - Headquarters: 3-5-11 Kamiosaki, Shinagawa, Tokyo, 4th Floor of MEGURO VILLA GARDEN
- - CEO: Enyon Jin
- - Established: May 14, 2012
- - Capital: 50 million yen
- - Business Areas: Live commerce, training live commerce creators, branding, apparel, AI, and IT systems.
- - Website: S Holdings
Interview Opportunities: Media interested in interviews or on-site coverage of live commerce activities are encouraged to reach out to the public relations department for arrangements.
TikTok Channels:
- - Enyon Channel: @enyonjinABITOKYO
- - ABITOKYO Channel: @abitokyoen
- - Miporin Channel: @mihoabitokyo
Topics Consumer Products & Retail）
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