GOYOH and King Salmon Project
2026-07-16 07:07:17

GOYOH Earns Recognized Certification with Tokyo's King Salmon Project to Enhance Urban Value through Sustainability

Connecting Global Enterprises and Communities through Experience Value



In a groundbreaking development, GOYOH, a company headquartered in Shinjuku, Tokyo, has garnered certification from the Tokyo Metropolitan Government as part of the King Salmon Project. This noteworthy recognition signifies that GOYOH's innovative service, the EaSyGo ValueDriver, contributes to addressing social issues and enhancing the sustainability value of buildings and urban spaces.

Certification Overview



The recognized entity, GOYOH, is officially acknowledged for its new product, the "EaSyGo ValueDriver," which has been certified to facilitate a more sustainable urban environment from June 2026 until March 2030. This certification arose from extensive collaboration through the King Salmon Project, which aims to tackle various challenges faced by urban governance with advanced products and services.

The Need for Enhanced Urban Value



With many redevelopment projects in cities across the nation being postponed or revised, the importance of fostering urban values has never been more critical. Factors such as rising construction and labor costs, alongside a labor shortage, necessitate harmonious solutions that balance community contributions with business viability.

GOYOH is dedicated to visualizing sustainability values and social impacts related to decarbonization, disaster resilience, and well-being within buildings. By offering what they call "soft solutions," GOYOH aids in the reuse of existing stock and supports urban value enhancement, examining both environmental and social aspects for optimal outcomes.

Innovative Urban Testing with the King Salmon Project



As an endorsed participant in the King Salmon Project, GOYOH collaborated with Haneda Mirai Development Co., Ltd. to develop a city model that successfully balances both social and economic value in real estate. The implementation of the EaSyGo ValueDriver was pivotal in creating a mechanism for growth that includes tenants, users, local communities, and city officials. This robust framework allows for a cooperative approach in enhancing the value of urban spaces.

Expected Applications



The vast range of facilities and areas under Tokyo's jurisdiction presents numerous potential applications for the EaSyGo ValueDriver. Some of these include:

  • - Establishing a decarbonization roadmap for public facilities while prioritizing sustainability renovations.
  • - Evaluating the functions of disaster recovery bases and visualizing resilience indicators.
  • - Visualizing the sustainability value and social impact of specific areas to attract global enterprises and international conferences.
  • - Providing foundational data for impact reporting relevant to green bonds and the Tokyo Resilience Bond.
  • - Clarifying the value of areas surrounding train stations and developing requirements for future development.

Future Developments



With this significant certification, GOYOH is poised to promote the visualization of sustainability values and social impacts across public facilities in Tokyo, aiming to resolve urban governance issues. This approach strives to elevate the quality of life and experience for Tokyo residents, enhancing urban decarbonization efforts and international competitiveness. Furthermore, insights gained from this implementation will be disseminated as a soft value model applicable to cities and urban areas both domestically and internationally.

Understanding the EaSyGo ValueDriver



The EaSyGo ValueDriver functions as a dual-faceted service that visualizes sustainability values from both economic and social perspectives. By integrating operational data, equipment performance, and sustainability elements with tenant requirements, the service provides comprehensive insights into optimizing economic performance as well as socio-human values. Additionally, it quantifies social impacts and experience value using user data, enabling the creative construction of attractive urban centers chosen by global enterprises.

With its reach extending to over 1,000 office buildings in Tokyo and major cities worldwide, EaSyGo ValueDriver compares values on an international scale, elucidating their importance in the context of urban competitiveness worldwide. For more on EaSyGo ValueDriver, visit: EaSyGo ValueDriver.

The Mission of GOYOH



Founded on the mission to build a sustainable future through experience value, GOYOH specializes in integrated solutions for real estate sustainability. By capturing environmental performance data alongside user behaviors and experience values, GOYOH aids in achieving a balance between social and economic value in real estate. Learn more about GOYOH at their official website.


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Topics Consumer Products & Retail)

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