Exciting New Ads Featuring Natsuki Deguchi: Find Your Perfect Home!

Exciting New Ads Featuring Natsuki Deguchi

Get ready! December 6, 2025, marks the nationwide launch of three fresh commercials from At Home, featuring the lively promotion character Natsuki Deguchi. The new campaign includes the ad titled "Finding Your Home Starts with 'A'", which highlights how quickly and easily users can discover astonishing real estate options through the At Home information website. The commercials aim to promote At Home’s unique positioning, leveraging the letter “A” as both a starting point in the Japanese syllabary and a nod to the company’s name.

About the New Commercials

Three engaging commercials will roll out during this campaign:

1. "Finding Your Home Starts with 'A'" - Three 'A's Theme
In this 15-second spot, viewers will be treated to various expressions from Natsuki as she enthusiastically communicates how the At Home platform allows users to find their dream homes with astounding speed.

2. "The Red Thread Connecting Homes" - Encounter Theme
Natsuki follows a red string tied to her finger in this commercial, which symbolizes how At Home connects potential homeowners with their ideal properties. This ad caters particularly to those who may feel overwhelmed or unsure about where to start their search.

3. "The Red Thread Connecting Homes" - Commute & School Time Theme
The final ad features Natsuki exploring neighborhoods guided by the red thread, showing how easy it is to find a residence based on commuting and school times, even if one hasn’t yet settled on a specific area.

Each ad brilliantly showcases the versatility of the At Home real estate information platform, simplifying the home-finding process for diverse audiences.

Production Insights

During filming, Natsuki charmed the crew with her energetic entrance, greeting everyone with a bright, cheerful attitude. Despite a few initial nerves causing her to fumble a line, she quickly settled in, showcasing her true talents with seamless performances after practice. At moments when she stumbled, her adorable spirit caused staff to react with endearing comments about her reactions.

At the director's request for more enthusiasm, she immediately responded, delivering an electrifying performance that lit up the studio. Her excitement about the CG example visuals was palpable, shining through her focused demeanor as she reviewed the filmed shots critically.

Natsuki faced some light-hearted challenges, like misjudging distances when walking backward towards a prop door, but her joyous triumph upon finally finding the correct spot drew enthusiastic applause from the crew.

After the shoot, she received a bouquet from the staff, smiling brightly as she graciously accepted the flowers, showcasing her genuine warmth and charm.

Interview Highlights

In a recent interview, Natsuki shared some reflections on the shoot and her thoughts:

- Memorable Moments from the Set: “This time, I had to imagine a lot while incorporating the theme of being guided by the red thread, making it a unique challenge.”
- Advice for Home Seekers: “If you find yourself unsure where to start, my suggestion is to visit a portal site and input your criteria to explore options comfortably.”
- Reflections on the Year: Natsuki mentioned feeling accomplished, noting how this year felt more about pursuing personal interests and ‘adulting’ adventures.
- Celebratory Treats: She dreams of a trip to Switzerland to experience the Northern Lights as a well-deserved gift for herself.
- Memorable Travel Experiences: Natsuki humorously noted her realization this year regarding the effectiveness of body language in communication while traveling abroad.
- Future Aspirations: When asked where she would like the red thread to lead next, she expressed a wish to discover places filled with delicious food!
- Commute Insights: When commuting to work, she humorously mentioned her habits of maximizing rest during her travel time.
- Promotion Commitment: Natsuki is determined to convey the attractive aspects of At Home as she steps into her second year as the brand's promoter.
- Message to New Homeowners: She emphasizes valuing one’s home as a personal sanctuary essential for emotional well-being.

About Natsuki Deguchi

Born on October 4, 2001, Natsuki first captured public attention as Miss Seventeen 2018 and has become a renowned model for Non-no. Recent roles include performances in various dramas and films such as Blue Moment and The Story of Meeting You When I Had a Year Left to Live. Anticipation builds for her double lead role in the upcoming movie "All Greens" slated for release on January 16, 2026.

Explore the new At Home ads and catch a glimpse of Natsuki's vibrant energy as she embarks on this exciting journey of home discovery!

Special Campaign

With a focus on alleviating concerns for users navigating home searches, At Home has launched a dedicated campaign site. This site provides helpful tips on budgeting and deciding on a preferred living area, ensuring a smoother property hunting experience.