Essential Costa Rica Partners with Amazon Ads to Promote Costa Rican Products in Europe
In a strategic move to boost the presence of Costa Rican agricultural products in key European markets, the country brand Essential Costa Rica has teamed up with Amazon Ads Brand Innovation Lab to launch an exciting campaign called "The Natural Choice." This initiative is aimed at promoting well-known Costa Rican exports like pineapples, bananas, cassava, and coffee, emphasizing their premium quality and sustainable production practices.
The campaign is set to roll out across various Amazon touchpoints in Spain, the UK, and Germany, catering specifically to the tastes and preferences of European consumers, who increasingly seek healthy and sustainable food options. By highlighting Costa Rica's commitment to ethical farming standards and quality, the campaign aligns with the growing demand for organic and natural products among European shoppers.
One of the unique elements of "The Natural Choice" campaign is its distinct visual identity, which features hand-drawn illustrations that reflect organic shapes and natural textures. This artistic approach intentionally contrasts with the prevalent use of digital or AI-generated imagery, underscoring the campaign’s dedication to celebrating authentic, handcrafted Costa Rican products. Adriana Acosta, Director of the Essential Costa Rica brand, stated, "Through this campaign, we aim not only to showcase our high-quality products but also to share a piece of our country’s story and essence. We want European consumers to remember that amid so many artificial options, Costa Rica offers fresh, carefully nurtured products that promote wellness around the globe."
Starting October 15, the campaign will make its presence felt across Amazon touchpoints, delivering a remarkable brand experience that underscores the quality and sustainability of Costa Rican exports. Here’s how consumers in Spain, the UK, and Germany will encounter the campaign:
Kate McCagg, Head of Amazon Ads Brand Innovation Lab, expressed her enthusiasm for the campaign, stating, "Every detail of this campaign — the colors, the illustrations — reflects the vibrancy of Costa Rica, sparking curiosity while inspiring customers to engage and savor the flavors of the products. At the same time, it helps raise awareness about an inspiring model for sustainable tourism and business practices."
As consumers become increasingly conscious of their purchasing choices, campaigns like "The Natural Choice" showcase not only the potential of Costa Rican products but also the country’s commitment to sustainable practices and exceptional quality. This collaboration between Essential Costa Rica and Amazon Ads promises to shine a spotlight on the best of Costa Rica, encouraging European consumers to embrace these natural choices that contribute to their health and well-being.
The campaign is set to roll out across various Amazon touchpoints in Spain, the UK, and Germany, catering specifically to the tastes and preferences of European consumers, who increasingly seek healthy and sustainable food options. By highlighting Costa Rica's commitment to ethical farming standards and quality, the campaign aligns with the growing demand for organic and natural products among European shoppers.
One of the unique elements of "The Natural Choice" campaign is its distinct visual identity, which features hand-drawn illustrations that reflect organic shapes and natural textures. This artistic approach intentionally contrasts with the prevalent use of digital or AI-generated imagery, underscoring the campaign’s dedication to celebrating authentic, handcrafted Costa Rican products. Adriana Acosta, Director of the Essential Costa Rica brand, stated, "Through this campaign, we aim not only to showcase our high-quality products but also to share a piece of our country’s story and essence. We want European consumers to remember that amid so many artificial options, Costa Rica offers fresh, carefully nurtured products that promote wellness around the globe."
Starting October 15, the campaign will make its presence felt across Amazon touchpoints, delivering a remarkable brand experience that underscores the quality and sustainability of Costa Rican exports. Here’s how consumers in Spain, the UK, and Germany will encounter the campaign:
- - In Spain, the campaign will feature a dynamic landing page on Fire TV that invites viewers to explore the vibrant world of Costa Rica. Through an immersive panoramic experience, users can delve into the culture and stories behind the country's agricultural exports.
- - The Amazon Brand Store will serve as the campaign's digital heart, allowing visitors to discover recipes and wellness tips inspired by Costa Rican traditions. An interactive map highlights the country’s culinary culture, detailing how pineapples, cassava, bananas, and coffee are cultivated and enjoyed.
- - On Prime Video, 15-second animated ads will spotlight individual ingredients, including bananas, coffee, cassava, and pineapples, with a unified creative design across the Brand Store and other placements.
- - Customers will encounter Amazon Locker locations adorned with thematic artwork and playful headlines related to the featured products, complete with QR codes linking to recipes and tips in the Brand Store.
- - To reach households directly, the campaign extends to Amazon Fresh Bags that feature campaign messages and scannable QR codes leading to recipes.
- - A branded Alexa experience will guide users on how to select, store, and enjoy Costa Rican products while providing information on health, tradition, and sustainability. Users can activate this feature by saying, "Alexa, start Costa Rica tips."
Kate McCagg, Head of Amazon Ads Brand Innovation Lab, expressed her enthusiasm for the campaign, stating, "Every detail of this campaign — the colors, the illustrations — reflects the vibrancy of Costa Rica, sparking curiosity while inspiring customers to engage and savor the flavors of the products. At the same time, it helps raise awareness about an inspiring model for sustainable tourism and business practices."
As consumers become increasingly conscious of their purchasing choices, campaigns like "The Natural Choice" showcase not only the potential of Costa Rican products but also the country’s commitment to sustainable practices and exceptional quality. This collaboration between Essential Costa Rica and Amazon Ads promises to shine a spotlight on the best of Costa Rica, encouraging European consumers to embrace these natural choices that contribute to their health and well-being.
Topics Consumer Products & Retail）
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