#United States #Washington #NGP VAN #Campaign Fundraising #Optimized Checkout

NGP VAN Launches Innovative Fundraising Tools

NGP VAN, recognized as a frontrunner in technology for Democratic and progressive campaigns, has introduced an exciting new feature designed to transform the landscape of digital fundraising. Their latest offering, the Optimized Checkout donation form, combines cutting-edge technology with an intuitive user experience to significantly increase fundraising success rates.

A New Era in Online Donations

The significance of fundraising in political campaigns cannot be overstated. For many Democratic and progressive candidates, effective fundraising strategies are essential to increase their outreach and make a real impact in their local and national communities. The newly launched Optimized Checkout seeks to simplify this process, enabling campaigns to mobilize supporters and convert casual donors into committed contributors with less effort and greater efficiency.

This new feature is powered by NGP VAN Payments and is fully integrated with the robust infrastructure of Stripe, ensuring a seamless experience for donors. The clever design of the checkout process not only speeds up the user experience but also dynamically adapts to suit the platform preferences of the donor — whether they are using an iPhone with Safari or an Android device with Chrome. A variety of payment methods are readily supported, including Apple Pay, Google Pay, PayPal, and Venmo, allowing users the convenience of selecting their preferred payment option instantly.

Key Features of Optimized Checkout

The introduction of Optimized Checkout brings a suite of functionalities aimed at enhancing fundraising potential:
1. Rapid Campaign Launch: Campaigns can initiate fundraising efforts in mere minutes. This is achieved through simplified workflows and pre-set best practice defaults, reducing the number of steps needed to set up.
2. Increased Conversion Rates: The integration of Stripe Link allows returning donors to effortlessly use saved payment details, while dynamic payment options minimize friction during the donation process, boosting completion rates.
3. Comprehensive Integration: The tool is built directly into NGP VAN's existing fundraising and compliance systems, minimizing the need for extra software or manual data management.

This innovative solution is particularly beneficial for campaigns that utilize NGP VAN Payments, which provides the lowest transaction fees in the political sphere. With the reduction in fees coupled with elevated conversion rates, Democratic and progressive campaigns can retain more of the funds raised, enabling them to allocate more resources towards key areas such as voter outreach and engagement.

What This Means for Campaigns

According to Chelsea Peterson Thompson, General Manager of NGP VAN, the company has made significant strides in digital fundraising capabilities. “These new forms represent a considerable advance in the digital fundraising landscape,” she mentions. By merging the technological prowess of Stripe with NGP VAN's extensive understanding of campaign requirements, the organization has elevated the ability for political groups to run effective fundraising initiatives.

As part of an ongoing commitment to innovation, NGP VAN continues to explore advancements that facilitate better fundraising experiences. This announcement also follows another recent launch for ActionKit, a trusted platform that aids digital organizing and fundraising for various Democratic initiatives.

Conclusion

In these politically charged times, the enhancements offered by NGP VAN could not come at a better moment. By investing in technology that streamlines the donation process, Democratic and progressive candidates can enhance their fundraising capabilities, ensuring they remain competitive. To learn more about how you've utilized NGP VAN Payments and the innovative Optimized Checkout feature to boost your campaign's fundraising efforts, visit ngpvan.com.

Whether you are a candidate or a supporter, embracing these new tools means participating in shaping the future of political engagement through better fundraising strategies.