#Japan #Tokyo #Alma #ADWAYS DEEE #Centou

Centou's Innovative Approach to Agile Development

In the fast-evolving tech landscape, staying ahead often requires a new approach to development methodologies. The introduction of Centou, Japan's first Insights Management Software as a Service (SaaS), signifies a major step in enhancing agile development practices. Developed by alma, a prominent player in the Tokyo tech scene, Centou provides teams with the tools they need to leverage customer insights for product development.

ADWAYS DEEE, a company known for its vast affiliate marketing services such as JANet and AppDriver, recently shared its journey with Centou, marking a transformation in their operational strategies towards agile development. Before adopting Centou, ADWAYS DEEE faced a range of challenges that hindered productive collaboration between designers, engineers, and product managers. They struggled with complex discussions around customer needs, often leaving valuable insights unutilized.

The Challenges Faced

In a competitive landscape with numerous stakeholders, articulating customer pain points proved difficult. The team felt the urgent need for a more structured approach to foster equality in discussions among its diverse members. There was also a lack of systems to manage and share customer research data effectively within the team, which limited their capability to address customer issues comprehensively.

Centou's Integration:

With Centou, the team was able to streamline their product roadmap processes and define Minimum Viable Products (MVPs) with clarity. By placing a significant emphasis on insights management, ADWAYS DEEE could initiate more in-depth conversations around customer challenges, fostering a more customer-centric communication culture within the organization. This shift resulted in an increase in contact points between the development team and actual users, which in turn enhanced the resolution and understanding of customer challenges.

What is Insights Management?

Insights Management represents a revolutionary new method to consolidate various customer insights—traditionally scattered across tools and individuals—into a centralized framework that guides business decisions. By eliminating personal bias and facilitating team-wide access to essential information, Centou encourages inclusivity in discussions and decision-making regarding customer needs.

The system eradicates inefficiencies like relying on selective knowledge from specific team members or losing valuable insights in chat tool conversations, transforming them into shared assets for the entire organization.

Centou's Unique Features

Centou not only serves as a repository for customer insights acquired through interviews and support conversations, but also allows tracking, analysis, and application of this information seamlessly. Companies utilizing Centou have reported remarkable outcomes, such as doubling their sales or launching new business initiatives within three months—encapsulating the profound impact effective user understanding can have on driving actual business growth.

Meet alma

Founded in 2018 with a mission of “DESIGN for ALL,” alma strives to make design accessible to everyone. Their innovative solutions, including Centou, aim to enhance organizational processes, empowering teams to make informed decisions based on comprehensive user understanding.

For further details on Centou’s offerings and how it can transform your team's agile development, visit Centou's official website.

Explore how ADWAYS DEEE's success story can inspire your organization to embrace a customer-centric development model and leverage insights management for sustainable growth.