Clinch Enhances Leadership with Tariq Hassan's Appointment to Advisory Board

Clinch Appoints Tariq Hassan to its Advisory Board

Clinch, a leading Agentic AI platform specializing in omnichannel campaign orchestration, recently announced a significant addition to its leadership team by welcoming Tariq Hassan, the former Chief Marketing Officer at McDonald's, to its global Advisory Board. This strategic appointment is set to steer Clinch's mission in unifying creative and media in an era of accelerated AI adoption within marketing.

Tariq Hassan brings a wealth of experience to Clinch, boasting over 20 years in global marketing, communications, and brand leadership. During his tenure with McDonald's USA, he spearheaded all marketing initiatives, overseeing aspects such as digital media, customer relationship management (CRM), brand engagement, and consumer insights. Under his guidance, McDonald's experienced a transformative phase in its marketing approach, successfully adapting to the rapidly changing landscape of consumer preferences.

Before his impactful role at McDonald's, Hassan held prominent positions at major organizations, including HP, Omnicom Group, Bank of America, and Petco. At Petco, he was instrumental in redefining its brand identity as a lifestyle pet brand, leading to its successful IPO in 2021. His innovative marketing strategies earned him the prestigious Adweek Brand Genius Award, a recognition that highlights his exceptional talent for brand transformation. Additionally, his advocacy for diversity and inclusion in the workplace has seen him recognized as an Adweek DEI Champion.

Oz Etzioni, the CEO and Co-founder of Clinch, expressed excitement about Hassan's appointment, stating, "Tariq's unique perspective as a Fortune 500 CMO is helping to accelerate Clinch's growth and response to heightened demand." He emphasized the pressures that global marketers face to deliver measurable results swiftly while harnessing the transformative capabilities of AI. Hassan’s proven ability to navigate these challenges is expected to be invaluable as Clinch enhances its Agentic AI platform to address the evolving needs of modern brands.

Clinch is committed to empowering brands and agencies with integrated creative and media solutions aimed at achieving tangible results. Hassan's expertise in brand development, consumer insights, and digital transformation will be crucial in elevating Clinch’s campaign efficiency, personalization, and overall value. By aligning with visionary marketing leaders like Hassan, Clinch is solidifying its position as a frontrunner in the AI-driven transformation of advertising, providing brands with the tools needed to manage intricate omnichannel activations within a cohesive platform.

Hassan’s addition to Clinch also underscores broader industry shifts as Chief Marketing Officers (CMOs) increasingly seek AI-enhanced platforms to gain insights into the interplay between creative performance and media strategies. A recent survey by Boston Consulting Group revealed that 71% of CMOs plan to invest a minimum of $10 million annually in generative AI over the next three years, indicating a rapid transition of AI from experimental to essential within omnichannel marketing strategies. Furthermore, a McKinsey report highlighted that 78% of organizations surveyed utilize AI in at least one business function, with marketing emerging as a significant area of adoption.

"I'm thrilled to join Clinch's Advisory Board at such a pivotal time for the industry," Hassan remarked. "Marketers everywhere are searching for more interconnected, insight-driven solutions that unify creative and media. Clinch's Flight Control platform and its Agentic AI vision resonate with this need precisely, and I look forward to contributing to the company's ongoing growth and evolution in redefining the possibilities in advertising."

For more information about Clinch and its innovative Agentic AI platform for omnichannel advertising, visit Clinch's website.