Carl's Jr. and Alix Earle Join Forces to Combat Post-Game Hangovers with Free Burgers

A Satisfying Solution for Post-Game Celebrants

As millions across America prepare to celebrate the excitement of a big game, Carl's Jr. is stepping up to help those who might be facing the consequences of a night filled with festivities. Dubbed the "unofficial day of recovery," Carl's Jr. National Hangover Day is set for February 10, 2025. In a delightful twist, this year, the fast-food chain has teamed up with social media sensation Alix Earle to offer fans a much-needed remedy: a free Hangover Burger.

Alix Earle, known for her engaging social media presence, will be the face of the campaign. In 2024, a staggering 16 million Americans either called in sick or reported to work late due to the celebrations associated with the big game. Acknowledging this phenomenon, Carl's Jr. is launching the Hangover Burger with a recipe designed to meet the cravings of those who may have indulged a little too much the night before.

The Tempting Hangover Burger

The Hangover Burger is not just any typical fast-food item. It features a delicious charbroiled beef patty, a fluffy folded egg, crispy bacon strips, melty Swiss cheese, and crunchy hash rounds, all brought together with a special sauce and served in a classic seeded bun. This is the ultimate comfort food that promises to satiate cravings and aid the recovery process after a long night out.

According to Jennifer Tate, the Chief Marketing Officer at CKE Restaurants, “At Carl's Jr., we are unapologetic about our bold flavors, and we know our guests can't get enough. This collaboration with Alix Earle is all about indulging fans with tastes that they crave, especially after a night of celebrations.”

Start your recovery on February 10 by simply downloading the Carl's Jr. app, creating a My Rewards account, and visiting a participating location. What's even better? Guests can receive the burger without any purchase necessary, making it easy for fans to enjoy a free meal while tackling that hangover.

A Match Made in Fast Food Heaven

Alix Earle has made a significant impact with her authenticity and bold style, perfectly aligning with the Carl's Jr. brand ethos. “Our aim was to partner with someone who personifies the spirit of enjoying life, including the ups and downs, like the morning after a big game,” said Kara Gasbarro, Vice President of Creative at CKE Restaurants. This collaboration shines a light on the humorous and relatable side of dealing with hangovers while indulging in indulgent burger goodness.

With a proven track record of engaging with her fans about all aspects of life, including late-night eats, Alix Earle is the ideal ambassador for this campaign. She is set to remind her followers about the culinary remedy they didn’t know they needed, when the party is over.

The Details and Beyond

To claim your free Hangover Burger, simply head to the Carl's Jr. app and log in to your My Rewards account. New users signing up on February 10 will also be eligible to receive their free burger, so there's no reason not to indulge!

From February 11 to March 18, this delectable burger will be available all day, allowing fans to continue enjoying this limited time offering. As part of the promotion, Carl's Jr. will deliver its messaging through various channels, including social media, to reach as many fans as possible. This event is sure to garner attention as fans spread the word about their recovery journey.

In a world where guilt-free snacking reigns supreme, Carl's Jr. is making a bold move into the spotlight with its innovative marketing strategy, catering to the cravings of those ready to move past their hangover blues. Enjoying a burger crafted by social media royalty is undoubtedly an experience worth waking up for.

So mark your calendars and prepare your appetites — Carl's Jr. National Hangover Day on February 10 is a date not to be missed. For more details and updates about Carl's Jr.'s promotions and menu, follow them on their social media or check their app.

About Carl's Jr. and Alix Earle

Carl's Jr.® has established itself as a globally recognized brand, known for its audacious flavors and hefty burgers. With over 1,000 restaurants in the U.S. and a presence in 24 other countries, they continue to set a higher standard in fast food.

Alix Earle has emerged as a leading social media figure, captivating audiences with her authentic engagement and relatable humor. She continues to resonate as a voice of her generation, making her partnership with Carl's Jr. a natural fit.

For more information, visit the official Carl's Jr. website or join their My Rewards program for exclusive offers and promotions.