Natural Grocers® Expands Eco-Friendly Cleaning Product Line
As we welcome a new year, it's the perfect moment for a fresh start within our homes. Natural Grocers®, the leading family-operated organic and natural grocery retailer in America, is stepping up to help you achieve a cleaner, healthier living space with the launch of six innovative cleaning products under its private label. These additions exemplify Natural Grocers’ ongoing commitment to providing environmentally responsible and health-conscious products.
The new cleaning range maintains Natural Grocers’ high standards, as all items are vegan and cruelty-free, and they are formulated without parabens, phthalates, sulfates, or synthetic fragrances. Additionally, these products come packaged in sustainable containers made from sugar cane, highlighting the brand's dedication to eco-friendly practices and minimizing environmental impact.
New Product Lineup
The six new cleaning products include:
- - Limited Edition Dish Soap – Spiced Apple ($3.99 for 24 oz)
- - Laundry Stain Remover – Floral Fresh ($6.99 for 26 oz)
- - Organic Fabric Softener - Lavender ($5.99 for 32 oz)
- - Organic Fabric Softener – Free & Clear ($5.99 for 32 oz)
- - Daily Shower Cleaner – Mint Eucalyptus ($4.99 for 26 oz)
- - Organic Fruit & Veggie Wash ($4.49 for 16 oz)
- - Organic Multi-Surface Cleaner – Unscented ($4.29 for 26 oz)
Natural Grocers is expanding its house brand which now boasts over 800 high-quality products, all available exclusively in their stores. This continuous growth reflects their mission to enhance consumer choice with safe and effective cleaning products while adhering to their sustainable and ethical values.
Raquel Isely, Vice President of Marketing at Natural Grocers, emphasized the importance of transparency in the industry: "Many conventional cleaning products contain harsh chemicals and harmful ingredients that can pose health risks. We believe that consumers deserve to know what is in the products they use. Our initiative to require a complete ingredient list, despite not being mandated by federal guidelines, showcases our commitment to consumer safety and environmental sustainability."
A Commitment to Quality
Since its inception, Natural Grocers has adopted five foundational principles that guide its operations, including a strong “Commitment to Community” and an emphasis on nutrition education. The company not only provides high-quality products but also invests in educational programs that help customers make informed health and nutrition choices. This holistic approach to health and wellness reinforces why Natural Grocers remains a trusted retailer in the organic grocery sector.
Apart from these new household products, Natural Grocers recently introduced four new scents of bath bombs (Peppermint, Eucalyptus, Wildflower, and Pumpkin Spice) and is set to launch organic coffee pods in stores soon. Their strategy of placing customer affordability at the forefront ensures that consumers don't have to compromise on quality for price.
Making a Difference
In addition to enhancing their product lineup, Natural Grocers is also committed to community and crew welfare. They invested over $15 million in additional compensation and discretionary payments for their employees in fiscal year 2024, demonstrating their dedication to supporting their staff amid ongoing economic challenges.
As Natural Grocers continues to innovate and expand, they invite customers to trial these new cleaning products, promising a cleaner home without the worry of harmful ingredients. The new Always AffordableSM cleaning products are not only effective for everyday messes but are also aligned with a vision for a healthier planet.
You can find the new products exclusively at Natural Grocers stores. For more information about their commitment to quality and their evolving product standards, visit
Natural Grocers' official website.
Natural Grocers looks forward to empowering its customers to make choices that benefit both their homes and the environment, one product at a time.