Discover Pure Michigan's New Summer Fragrance, FRESH, Capturing the Essence of Vacation
Pure Michigan, famous for its breathtaking landscapes and vibrant culture, has just unveiled an exciting addition to its branding: a summer-themed fragrance called FRESH. Designed in partnership with The Aroma Labs, this new scent captures the carefree essence of vacation days spent along the stunning Great Lakes coastline. As summer approaches, this fragrance looks to evoke memories of fun, sun, and the natural beauty that Michigan has to offer.
The creative minds behind The Aroma Labs, a local perfumery known for its innovative fragrance collections, have carefully crafted FRESH to encapsulate the sights and sounds of a perfect summer getaway. According to Kelly Wolgamott, Vice President of Pure Michigan, the unique attribute of this fragrance is its ability to transport users back in time, allowing them to relive cherished moments or anticipate future adventures in Michigan. The collaboration with The Aroma Labs reflects not just a merger of flavors but a partnership intended to celebrate local culture and small businesses. Tanya Thompson, the founder of The Aroma Labs, expressed her enthusiasm for working with an iconic brand like Pure Michigan. She highlighted the power of scent to evoke cherished memories and connect individuals with their identities.
FRESH is more than just a scent; it embodies a broader initiative focusing on slow travel, encouraging visitors to embrace the beauty of Michigan's seasons and all the experiences they offer. The fragrance is first being rolled out as a convenient spray that users can apply to linens, bodies, or spray around their living spaces. In an innovative twist, readers of prominent lifestyle magazines like Food & Wine, Magnolia Journal, Midwest Living, and Travel & Leisure were treated to a unique 'scratch and sniff' preview in their recent issues, allowing them to experience FRESH in advance, and generating buzz around the new scent.
Plans for future releases set the stage for a seasonal fragrance lineup. For autumn, FRESH will be followed by HARVEST, which aims to capture the sharp, crisp air of fall combined with the earthy fragrances of fallen leaves. Winter will bring FIRST SNOW, evoking the feeling of snug warmth by a fire amidst snowy landscapes, while spring will feature AWAKENING—a vibrant scent merging the essence of blossoming flowers with fresh air. Each fragrance is designed to resonate with the unique beauty of its respective season, aiming to provide a full sensory experience that resonates with Michigan's diverse climate and landscapes.
FRESH is available for purchase in a 4 oz. size either directly through the Aroma Labs website or at selected stores throughout Detroit, Grand Rapids, Kalamazoo, and even Chicago. This innovative scent not only serves those looking to add a piece of Michigan to their daily lives but also encourages visitors to explore the state and experience everything it has to offer firsthand. The fragrance is a reminder that each visit can lead to unforgettable memories and that Michigan's spirit can be treasured long after the vacation has ended.
Get ready to be inspired for your next Michigan getaway by visiting michigan.org for tips and suggestions. In this fast-paced world, Pure Michigan reminds us to slow down, enjoy life, and allow our senses to guide us to places we'll cherish forever. The introduction of the FRESH fragrance marks a new sensory journey for Pure Michigan, and it's one worth experiencing not just for its delightful scent, but also for the memories it holds.
In a world where meaningful experiences are more coveted than ever, Pure Michigan sets the stage for travelers to rediscover the beauty and joy of savoring every moment spent in this serene and picturesque state.
The creative minds behind The Aroma Labs, a local perfumery known for its innovative fragrance collections, have carefully crafted FRESH to encapsulate the sights and sounds of a perfect summer getaway. According to Kelly Wolgamott, Vice President of Pure Michigan, the unique attribute of this fragrance is its ability to transport users back in time, allowing them to relive cherished moments or anticipate future adventures in Michigan. The collaboration with The Aroma Labs reflects not just a merger of flavors but a partnership intended to celebrate local culture and small businesses. Tanya Thompson, the founder of The Aroma Labs, expressed her enthusiasm for working with an iconic brand like Pure Michigan. She highlighted the power of scent to evoke cherished memories and connect individuals with their identities.
FRESH is more than just a scent; it embodies a broader initiative focusing on slow travel, encouraging visitors to embrace the beauty of Michigan's seasons and all the experiences they offer. The fragrance is first being rolled out as a convenient spray that users can apply to linens, bodies, or spray around their living spaces. In an innovative twist, readers of prominent lifestyle magazines like Food & Wine, Magnolia Journal, Midwest Living, and Travel & Leisure were treated to a unique 'scratch and sniff' preview in their recent issues, allowing them to experience FRESH in advance, and generating buzz around the new scent.
Plans for future releases set the stage for a seasonal fragrance lineup. For autumn, FRESH will be followed by HARVEST, which aims to capture the sharp, crisp air of fall combined with the earthy fragrances of fallen leaves. Winter will bring FIRST SNOW, evoking the feeling of snug warmth by a fire amidst snowy landscapes, while spring will feature AWAKENING—a vibrant scent merging the essence of blossoming flowers with fresh air. Each fragrance is designed to resonate with the unique beauty of its respective season, aiming to provide a full sensory experience that resonates with Michigan's diverse climate and landscapes.
FRESH is available for purchase in a 4 oz. size either directly through the Aroma Labs website or at selected stores throughout Detroit, Grand Rapids, Kalamazoo, and even Chicago. This innovative scent not only serves those looking to add a piece of Michigan to their daily lives but also encourages visitors to explore the state and experience everything it has to offer firsthand. The fragrance is a reminder that each visit can lead to unforgettable memories and that Michigan's spirit can be treasured long after the vacation has ended.
Get ready to be inspired for your next Michigan getaway by visiting michigan.org for tips and suggestions. In this fast-paced world, Pure Michigan reminds us to slow down, enjoy life, and allow our senses to guide us to places we'll cherish forever. The introduction of the FRESH fragrance marks a new sensory journey for Pure Michigan, and it's one worth experiencing not just for its delightful scent, but also for the memories it holds.
In a world where meaningful experiences are more coveted than ever, Pure Michigan sets the stage for travelers to rediscover the beauty and joy of savoring every moment spent in this serene and picturesque state.
Topics Consumer Products & Retail）
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