#Japan #Chuo #Hidenori Hishinuma #TruffleBAKERY #Doresta Table

Former McDonald's Executive Hidenori Hishinuma Joins Doresta Table

Doresta Table, based in Chuo, Tokyo, has announced the appointment of Hidenori Hishinuma as a director, effective May 1, 2025. Hishinuma previously served as the Chief Restaurant Officer (CRO) at McDonald's Japan, where he dedicated 37 years of his career to various critical roles including sales, supply chain management, marketing, human resources, store development, and delivery.

Transitioning into the bakery sector, Hishinuma has already been instrumental at Doresta Table since March 2025, serving as the Head of the Bakery Division. Now, with his directorial role, he aims to fuel the growth and expansion of TruffleBAKERY, a brand that epitomizes the company’s mission of changing common perceptions and transforming society through innovative materials and techniques.

The Vision Ahead

Doresta Table is committed to elevating TruffleBAKERY as a premier bakery brand in Japan. Hishinuma's profound industry knowledge and execution capabilities will be central to its strategic growth initiatives. His experience will enhance product development, store expansion, and establish a robust franchise model while also boosting supply chain efficiency and cultivating human talent.

The company expresses optimism about achieving significant advancements in various operational areas under Hishinuma's leadership. He is poised to drive a comprehensive approach towards strengthening the brand, which is already gaining traction in the highly competitive bakery market.

Hidenori Hishinuma’s Career Highlights

Hishinuma’s resume shows a remarkable career path:

• - April 1987: Joined McDonald's Japan
• - June 2004: Became Executive Officer, responsible for Supply Chain
• - April 2006: Led Franchise Sales as Executive Officer
• - July 2009: Headed Marketing as Executive Officer
• - June 2011: Took charge of Human Resources and served as Health Insurance Association Chairman
• - October 2012: Appointed Chief Support Officer
• - June 2015: Led Western Japan Operations as Executive Officer
• - September 2019: Directed the Delivery Promotion Unit
• - March 2021: Headed Store Development
• - January 2022: Became Senior Executive Officer
• - March 2025: Joined Doresta Table as Head of Bakery Division
• - May 2025: Assumed role of Director and COO at Doresta Table

About Doresta Table

Founded on January 24, 2007, Doresta Table specializes in bakery operations, food wholesale, and e-commerce, led by CEO Takeshi Maruoka. With a capital of 3 million yen, the company aims to further innovate within the bakery industry through their signature brand TruffleBAKERY. Their commitment to quality ingredients and unique production methods sets them apart in a competitive marketplace.

• - Headquarters: Yanmar Tokyo 7F, 2-1-1 Yaesu, Chuo, Tokyo 104-0028
• - Website: Doresta Table

To stay updated with TruffleBAKERY’s latest offerings and promotions, you can follow their official Instagram or download their app via APP Store or Google Play.