Impact of Class Action Lawsuit on Google Advertising Users' Rights

Class Action Lawsuit Against Google: What You Need to Know

In recent developments, a significant class action lawsuit has been filed against Google LLC, Alphabet Inc., and YouTube LLC, collectively known as Google. This lawsuit, documented as In re Google Digital Publisher Litigation, No. 121-cv-7034 (S.D.N.Y.), focuses on allegations that Google has violated federal antitrust laws by overcharging clients using its AdX Ad Exchange platform.

Google has firmly denied these accusations, asserting that it has acted within legal boundaries and has committed no wrongdoing. However, the implications of this lawsuit could resonate deeply with individuals and businesses across the United States, especially those who have utilized Google's services for advertising.

Who Is Affected?

Individuals or entities that might be included in this lawsuit are those who directly paid Google fees or experienced reductions in their advertising revenues linked to its AdX services from December 15, 2016, through March 31, 2024. This coverage applies to all advertising impressions sold through Google, excluding instream video transactions. Therefore, if you have been a client during this period, your rights may be influenced by the legal proceedings.

Potential Outcomes and Your Rights

Currently, there are no financial settlements available for claimants, and it remains uncertain whether any money will eventually be distributed. Regardless of whether you choose to act or refrain from action, the lawsuit may still impact your legal rights.

If you opt to do nothing, you will remain part of the affected class and might be entitled to a portion of any recovery from a potential trial or settlement. It is essential to note that all court orders and judgments concerning this case will be legally binding.

Conversely, if you decide to exclude yourself from the class by April 13, 2026, you can choose not to abide by any outcomes of the lawsuit. However, this also means you forfeit the right to receive any benefits resulting from a successful resolution against Google. You will, nevertheless, maintain the possibility to pursue separate legal action against the company regarding the claims raised in this lawsuit.

Representation and Legal Counsel

The court has appointed experienced attorneys to act as Class Counsel for those involved in the litigation. Should they achieve a settlement or recovery for the class, they will petition the court for attorney fees and costs, which may be deducted from any funds obtained from Google. Class members also have the option to hire their legal representation at their own expense if they prefer not to rely on Class Counsel.

If the case does not settle, Class Counsel plans to present the claims at a jury trial, although no trial date has been set at this time.

Conclusion

This class action suit against Google stands as a critical juncture for many users of its advertising services. With potential changes in rights and recoveries on the horizon, staying informed is vital. For further information about the lawsuit, including how to file a claim or exclude yourself, visit www.AdXClassAction.com.

As this legal matter unfolds, parties are advised to monitor the developments closely and consider their options in light of the lawsuit's implications on advertising business practices and their contractual relationships with Google.