#United States #Fort Worth #Simpli.fi #Cali Tran #Frost Prioleau

Simpli.fi Welcomes New Leadership

In a pivotal move to propel growth and innovation, Simpli.fi announced the appointment of Cali Tran as their new Chief Executive Officer, effective from June 16, 2025. This leadership change comes as the company’s founder, Frost Prioleau, transitions to the role of Executive Chairman, marking a strategic moment in the company’s journey.

Having garnered significant accolades over the past 15 years under Prioleau's direction, Simpli.fi has firmly established itself as a leading Advertising Success Platform, serving numerous agencies, brands, and media entities. Prioleau expressed immense pride in the company’s achievements and reinforced the necessity of refreshing perspectives to ensure continued innovation and success.

“Over the past several months, I have worked closely with the Board on succession planning to ensure a seamless transition and continued success for Simpli.fi, our employees, clients, and investors,” said Prioleau. “I believe Cali’s experience in scaling businesses and driving transformative growth perfectly positions him to lead Simpli.fi into its next chapter.”

A Wealth of Experience

Cali Tran arrives at Simpli.fi with a wealth of experience from the media, advertising, and digital marketing sectors. He most recently served as CEO of Cision, a global leader in communications software. His previous roles at Valassis and Centerfield saw him overseeing crucial transformations that propelled these enterprises towards rejuvenated growth.

At Valassis, Tran was instrumental in devising strategies that led to a remarkable fivefold increase in digital revenue, showcasing his capability in harnessing the potential of innovative marketing solutions.

Originally, Tran began his journey as a venture investor with North Bridge Venture Partners, contributing to various initiatives before co-founding Ancestry. His academic credentials include a Cum Laude AB in History from Bowdoin College and an MBA from Harvard Business School, underscoring his robust blend of practical and theoretical knowledge.

Vision for the Future

Expressing his excitement about joining Simpli.fi, Tran remarked, “I am thrilled to be part of a top-tier advertising technology company that truly democratizes advertising. Witnessing the transformative impact of Simpli.fi's solutions in local advertising has left a deep impression on me.” He reiterated his commitment to building on the solid foundation established by the stellar team at Simpli.fi and emphasized his readiness to maintain the collaborative and innovative culture that has been pivotal to the company's success.

“The success achieved over the past 15 years is a testament to the hard work and dedication of this team, and I am excited to build upon this strong foundation,” Tran added. “Special thanks to Frost not just for his visionary leadership at Simpli.fi, but also for his support during this transition.”

A Strong Commitment to Growth

The transition emphasizes Simpli.fi’s unwavering commitment to future innovation and structured strategic planning. The combined leadership of Cali Tran and Frost Prioleau, alongside a seasoned Board of Directors, positions Simpli.fi favorably for enhanced growth trajectories going forward.

About Simpli.fi

Simpli.fi stands out as a leading platform that offers comprehensive programmatic advertising solutions coupled with workflow software utilized by over 2,000 media teams, agencies, and brands worldwide. The platform not only endeavors to improve the relevance of advertising but also empowers small and medium-sized businesses to compete effectively with larger corporations in the digital marketplace.

With over 140,000 campaigns executed monthly across various media types including CTV, mobile, and display, Simpli.fi caters to numerous advertisers, enabling them to maximize their results irrespective of their budget sizes. Supported by investment firms such as Blackstone and GTCR, Simpli.fi continues to innovate at the forefront of the advertising industry. To learn more about the company and its services, visit Simpli.fi.