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Pipe17 Achieves Unprecedented Growth and Innovations in 2025

In 2025, Pipe17, an AI-driven Order Operations Platform, marked a milestone with a staggering 163% increase in order volume compared to the previous year. The impressive growth signals a significant shift in the industry as brands and third-party logistics (3PL) providers increasingly embrace modern, AI-native order operations. This rapid adoption highlights how companies are evolving their post-purchase processes to meet the demands of the present marketplace.

Record Growth and High Adoption Rates

Throughout the year, Pipe17 demonstrated remarkable platform utilization. Key metrics showcased exponential increases—automation engine runs surged by an astonishing 7.6 times, while the processing of returns climbed 6.3 times, and both purchase and transfer orders experienced a fivefold growth. This shift indicates not only a preference for AI-driven solutions but also a priority for streamlining logistics and optimizing inventory management across multiple locations.

Mo Afshar, CEO of Pipe17, emphasized the importance of this growth, stating, "2025 validated what we've been building toward—the operational network for agentic commerce. Every metric tells the same story; brands and 3PLs are moving away from legacy systems and embracing AI-native order operations that reduce costs, accelerate fulfillment, and scale without adding headcount."

Pippen AI: A Game Changer for Operations

A catalyst for this operational shift has been the enhanced Pippen, Pipe17's AI order operations agent. Pippen enables operations teams to inquire about tasks in natural language and receive immediate, actionable feedback—whether troubleshooting order routing or setting up complex automation rules. The demand for Pippen grew substantially, with user interactions increasing 14 times since the year's beginning. A notable 70% of Pipe17 users engaged with Pippen at least once monthly, illustrating its essential role in modern commerce operations.

Elliot Wallace, CTO at ITB Fulfillment, shared his positive experience: "The new Pippen has been extremely helpful. In recent weeks, I resolved about 95% of our complex mapping issues and new customer flows myself. Pippen has truly simplified how we operate—it's amazing."

Introducing the Industry's First MCP Server for Order Management

In September, Pipe17 made headlines with the launch of its Model Context Protocol (MCP) server, designed specifically for order management. This innovative server enhances connectivity and order management capabilities across various MCP-enabled AI environments such as Claude, ChatGPT, and Gemini. Business users now enjoy improvements that allow them to troubleshoot order issues, generate complex reports, and address integration challenges seamlessly, foregoing the need for extensive system switching or support ticket submissions.

Micah Nelson, Product Management Director at Allbirds, praised the MCP server, stating: "Allbirds operates across multiple channels with complex fulfillment requirements. The Pipe17 MCP Server provides our teams instant access to operational data without the burden of switching systems or running manual reports."

A Collaboration for the Future: The Commerce Operations Foundation

November saw Pipe17's joining forces with over 70 vendors and brands, launching the Commerce Operations Foundation along with its first specification—the Order Network eXchange (onX). This framework standardizes the movement of orders, inventory, and fulfillment data via a consistent interface, expanding the possibilities for commerce into an agentic era where AI takes a more active role in transactions.

Afshar noted the importance of this collaboration: "Commerce is entering an agentic era where AI systems not only inspire purchases, they complete them. The Order Network eXchange provides the industry standard that facilitates seamless transactions, from intent to fulfillment and beyond."

Enhanced Connectivity and Platform Capabilities

Throughout 2025, Pipe17 expanded its managed network, connecting with emerging marketplaces such as Temu and SHEIN. They also added enterprise connectors to well-known platforms like Manhattan WMS, FedEx Supply Chain, Shopify Fulfillment, and many more, further enhancing operational efficiencies.

Some key platform advancements include:

• - Advanced Order Routing: New shipping behavior controls like Ship in Own Container (SIOC) and Single Location Shipping.
• - Automation Engine Expansion: Additional automatable objects, pre-configured actions, and support across the entire order lifecycle.
• - B2B Commerce Flows: Comprehensive support for different user profiles and streamlined payment handling.
• - 8x Faster Bulk Operations: Enhanced bulk actions regarding inventory and product integration.
• - Peak-Ready Performance: A tenfold increase in order ingestion rates for Shopify merchants, optimizing operational timing.

Looking Ahead to 2026

With 2025 solidified as a foundational year, Pipe17 looks forward to further advancing AI-driven order orchestration in 2026. Their commitment to increasing intelligent automation will address operational challenges proactively, ensuring customer satisfaction remains at the forefront of their innovations.

For those interested in learning more about Pipe17's achievements and future plans, visit pipe17.com/2025-recap. There, the potential of AI-native order operations continues to unfold beyond the horizon, offering exciting advancements that promise to reshape the from manual to automated operations.