#Japan #Yokohama #HYOUKA #Datailo #Bread Festival

HYOUKA Elevates the Bread Festival 2025 in Yokohama

This year, the renowned Bread Festival 2025 took place from March 7 to 9 at the historic Red Brick Warehouse in Yokohama. Celebrating its 10th anniversary, the festival attracted nearly 400,000 visitors from across Japan, showcasing around 100 bakeries and bread-related brands. This massive event was not just about savoring delicious bread but also aimed to enrich the visitor experience through insightful feedback collection using HYOUKA, a survey service from Datailo.

The Survey Experience: Insights from HYOUKA

HYOUKA provided a comprehensive survey experience for attendees, which included both pre-event and post-event questionnaires. These surveys were designed to capture participant experiences and opinions effectively, using visually appealing layouts and responsive landing pages. The implementation also involved real-time AI analysis and reporting, making results readily accessible for the event organizers.

Datailo's team engaged with visitors in a friendly manner, adapting their approach based on the event’s atmosphere. By leveraging smart NFC technologies, they strategically placed survey prompts around the venue, ensuring easy access for all attendees. This multifaceted approach resulted in nearly 4,000 completed surveys over just three days, providing valuable insights for the festival organizers.

Upon completing the surveys, many respondents were guided to specific locations, seamlessly integrating the feedback process into the overall event experience. Results were organized into an easily navigable dashboard, allowing the organizers to access a wealth of comments categorized by an AI system. This data, complemented by expert reporting, provided essential insights for future festivals.

An Interview with Mr. Habano, Producer of the Bread Festival

Mr. Habano, the overall producer from Pia Corporation, shared his thoughts about the event and the value of collecting attendee feedback.

What is the Bread Festival about?

Mr. Habano described the festival as a celebration of bread that invites people to discover their favorite types. He emphasized its goal of connecting visitors with a diverse range of over 100 bakeries from across Japan, enriching their culinary journey.

Have you conducted surveys in the past?

He shared that in previous years, surveys were conducted but only within their own limited framework. The significant number of visitors this year, totaling over 150,000, highlighted the necessity for a broader understanding of attendee preferences and experiences to enhance future events.

How did you incorporate fun elements into the event?

Mr. Habano also discussed the theme of innovation, noting that each year new vendors are introduced to keep loyal attendees engaged. The trivia content was intended to enhance visitor enjoyment and promote discovery while they waited in line, creating a more interactive atmosphere.

What discoveries did the surveys reveal?

Reflecting on the survey results, he confirmed that the data validated many of their preliminary hypotheses and provided new insights into customer interests. The response rate increased substantially, outperforming previous internal efforts by 3.8 times, which illustrates the effectiveness of the HYOUKA service.

Future Plans Inspired by Insights

Mr. Habano expressed excitement about using the insights gathered through AI analyses to refine event planning for the next festival. He emphasized the importance of listening to customer feedback to continue improving the event experience, striving to better meet the expectations of all attendees.

About Datailo and HYOUKA

Datailo’s HYOUKA specializes in providing tailored survey solutions for events, restaurants, retail environments, and more. By integrating AI to facilitate enjoyable and comprehensive customer surveys, they make feedback collection seamless and effective. Planning large-scale events? Trust Datailo's expertise for all your survey and feedback needs.

For more information, visit the official website.

Conclusion

The Bread Festival proves to be more than just a whimsical gathering for bread lovers; it’s a testament to how innovative technology like HYOUKA can transform event experiences. As events grow in attendance, capturing and understanding customer feedback becomes paramount. Thanks to Datailo and their commitment to enhancing collaboration and insight generation, the future of festivals in Japan continues to look promising.