#USA #Dallas #Daedong-USA #TRG #KIOTI

KIOTI Collaborates with TRG for Enhanced Marketing Impact

In an exciting development for the agricultural equipment sector, KIOTI, a prominent global name in tractors and power equipment, has appointed TRG as its advertising agency. This collaboration is aimed at revitalizing KIOTI's marketing approach, encompassing creative endeavors, media strategy, and overall brand enhancement.

Ryan Kim, the Deputy CEO and Executive Vice President of KIOTI, expressed enthusiasm about this new chapter, emphasizing TRG's strategic mindset, exceptional creativity, and innovative techniques. He stated, “We look forward to our next chapter of marketing with TRG, chosen for their strategic thinking, standout creative, and innovative approach – all hallmarks of our history, culture, and commitment to excellence.”

KIOTI has been a trusted player within the agricultural and land maintenance industries since its compact tractor's debut in the United States in the mid-1980s. The brand has strove to expand its market presence both domestically and abroad, underlining its commitment to growth and innovation. Their current marketing push, highlighted by the slogan “We dig dirt,” began in August 2019, showcasing their dedication to connecting with their audience effectively.

TRG, which has established a strong reputation since its inception in 1976, will spearhead integrated marketing efforts for KIOTI. Zac Pritchett, TRG's principal and Chief Development Officer, highlighted the brand's potential for increased recognition and reach, stating, “With a bold story and a strong foundation, KIOTI is poised to boost recognition and reach. Together, we're ready to build lasting impact for the brand – felt far beyond the field and remembered when it matters most.”

As KIOTI approaches its 40th anniversary, they are not without recent innovations that illustrate their pioneering spirit. Notably, they have introduced the first subcompact tractor with a cab in the industry, marking a significant milestone in their history. Additionally, they have expanded into the compact construction market as of late 2023, further demonstrating their commitment to diversification and adaptability in a changing marketplace.

This strategic partnership is expected to bear fruit soon, with the initial campaign from this collaboration set to launch later in the year. It promises to further engage the target audience and elevate brand visibility significantly.

About TRG

Founded more than 45 years ago, TRG has successfully crafted iconic brand narratives for leading companies including Orkin, Chick-fil-A, and The Home Depot. Their approach goes beyond traditional marketing techniques; they aim to create memorable experiences that resonate with consumers, allowing brands to etch an unforgettable impression in the market. Their unwavering independence fosters a culture of creativity and bold thinking, making them valuable partners for KIOTI.

About KIOTI

KIOTI has been a trusted name among tractor suppliers, offering a diverse range of products that serve various customer needs. Their lineup encompasses tractors with horsepower ranging from 22 to 115, utility vehicles, and lawn care equipment suited for both residential and commercial use. Based in Wendell, North Carolina, with additional distribution in Texas and Canada, KIOTI exemplifies a commitment to quality and customer service, ensuring their expansive dealer network provides outstanding support to consumers.

As KIOTI and TRG prepare to embark on this promising partnership, the agricultural community anticipates the innovative marketing strategies that will arise from their collaboration, potentially setting new benchmarks in the industry.