#USA #New York #Lando Norris #Tumi #19 Degree Lite

TUMI Launches the 19 Degree Lite Collection with Lando Norris

TUMI, the renowned international travel and lifestyle brand, has unveiled the second phase of its campaign titled "Uncompromisingly Light," featuring global brand ambassador and Formula 1 star, Lando Norris. The focus of this campaign lies on the newly launched 19 Degree Lite collection, which is recognized as the lightest hardside luggage series created by TUMI to date.

The essence of the 19 Degree Lite collection is to offer a seamless travel experience, and the campaign has managed to capture this spirit beautifully. With innovative features such as lightweight dual wheels and ultra-light zippers, Lando Norris can navigate effortlessly through various environments, enhancing the thrill of travel.

"Working and traveling with TUMI is always fantastic, but this campaign really made my first trip to Lake Como unforgettable," said Norris. "The scenery was stunning, and with the 19 Degree Lite by my side, I could explore effortlessly. It was a truly memorable experience."

Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was shot in the picturesque Lake Como region. The visuals provide a unique glimpse into Lando's travel adventures, showcasing his quest for freedom while blending seamlessly with the stunning landscape. The imagery deftly portrays the 19 Degree Lite collection as an essential companion for those who lead an active lifestyle, where flexibility and convenience are vital.

Victor Sanz, TUMI's Creative Director, shared insights on the collection saying, "The 19 Degree Lite represents our commitment to crafting products that allow our customers to travel effortlessly. Lando's attention to detail and design makes him the perfect fit for the second part of this campaign, and it's inspiring to see how smoothly and naturally he interacts with our products both on and off the track."

The 19 Degree Lite collection comprises two suitcase styles equipped with four wheels: the Extended Trip and Short Trip models, along with two carry-on options: the International Carry-On and the Continental Carry-On. All models are available in striking colors including Blush, Titanium Grey, and Black Graphite, complemented by seasonal shades Amber and Cobalt. Pricing ranges from €790 to €1050, making it an investment in luxury travel.

In addition to showcasing the 19 Degree Lite, the campaign also highlights a new color from the popular collaboration between TUMI and McLaren, named Super Grey, inspired by McLaren’s iconic Supernova Silver. Several items from TUMI's classic collections, such as Harrison, Alpha Bravo, and Turin, also make appearances within this campaign, reflecting the brand's rich heritage and diversity.

The 19 Degree Lite collection is now available worldwide, accessible at TUMI retail stores and online at TUMI.com. Fans and followers can stay tuned for exclusive behind-the-scenes content from the campaign by following @TUMITravel on social media platforms.

About TUMI

Since its inception in 1975, TUMI has been designing world-class luxury essentials for professionals, travelers, and performance enthusiasts alike, aiming to enhance, simplify, and elevate all aspects of life on the go. Combining impeccable functionality with a spirit of ingenuity, TUMI is dedicated to making travel a lifelong adventure for individuals and creators pursuing their passions. To learn more about TUMI, visit TUMI.com and follow us on Instagram, TikTok, Facebook, and YouTube.

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