#Canada #Vancouver #AI features #Thinkific #learning commerce

Thinkific Revolutionizes Learning Commerce

Thinkific Labs Inc., a prominent learning commerce platform, has recently announced a strategic rebranding along with significant product investments aimed at enhancing customer growth through innovative course offerings, community engagement, and transformative commerce solutions. Understanding the evolving landscape of education, Thinkific is set to empower businesses in their quest to monetize expertise through scalable, education-centric revenue models.

New Brand Identity and Market Focus

Entering its thirteenth year, Thinkific has established a reputable history of assisting businesses in transforming learning into an effective growth strategy. With more than 35,000 clients spanning over 100 countries—ranging from Fiverr and Hootsuite to Nasdaq—the platform has facilitated over $3.7 billion in revenue for its users.

The market for AI in education, which was valued at $2.5 billion in 2022, is projected to soar to $88.2 billion by 2032, with a staggering compound annual growth rate of 43%. In light of this, Thinkific’s rebranding initiative is tailored to meet the needs of businesses, academies, and experts navigating the upcoming evolution in the sector. As AI-generated knowledge floods the online platform, concerns regarding the quality and trustworthiness of educational content are intensifying among learners. In this context, Thinkific aims to elevate educational experiences, emphasizing collaboration rather than replacement of traditional learning.

Greg Smith, Co-Founder and CEO of Thinkific, notes, "Education has transcended its status as a cost center to become a pivotal business model. We are witnessing a shift where businesses are leveraging learning to open new revenue streams, enhance customer retention, and foster community. Our brand evolution and platform upgrades simplify this multifaceted approach. We are equipping our customers with the latest AI innovations to propel their expertise and community further, ultimately driving business growth."

The new brand strategy, including an updated website, messaging, and visual elements, was crafted in collaboration with Focus Lab, a branding agency specializing in building noticeable B2B brands. The outcome is a more sophisticated identity that reflects both Thinkific’s evolution and its commitment to fostering customer growth.

Addressing Industry Trends

As part of its strategic repositioning, Thinkific is aligning itself with the rising trend of businesses—including SaaS providers, professional service firms, and solopreneurs—developing academies, certification programs, and training hubs aimed at expanding revenue while assisting individuals in adapting to significant changes within the learning landscape and the workforce.

For instance, Shailesh Jain, Senior Manager of Learning Solutions at Anaconda, emphasizes the importance of effective learning solutions: "With AI poised to proliferate at scale, Thinkific has been instrumental in providing accessible, high-quality education. Their intuitive publishing capabilities and insightful analytics have greatly improved learner engagement. Since implementing Thinkific in April 2025, we have successfully certified over 1,000 users, showcasing the platform's capacity to enhance educational quality and drive positive outcomes."

Product Evolution and AI Integration

As the education technology and digital course creation sectors continue to flourish, with a Total Addressable Market of $34 billion, Thinkific's forthcoming platform investments will focus on three primary areas destined to meet market needs, especially enhanced through AI innovations: 1) community-driven learning, 2) learner engagement and retention, and 3) commerce-driven tools.

Community-Driven Learning

Communities are increasingly becoming integral to learning businesses. Nearly 50% of Thinkific’s online trainers incorporate membership offerings, with community features driving increased engagement and participation. Thinkific fosters blended learning methodologies by integrating structured courses with community discussions and live sessions, effectively boosting course completion rates and learner involvement.

Enhancing Learner Engagement and Retention

Thinkific has exciting features in the pipeline, focusing on community management and learner engagement. Upcoming tools for direct messaging and management of larger communities will enable users to reinvigorate inactive learners through automated notifications, vastly improving educational outcomes.

Commerce Tools for B2B Selling

To further enhance the subscription models available to businesses, Thinkific aims to introduce features designed to foster recurring revenue and larger B2B opportunities. This includes team-based access and centralized student management, along with plans for group ordering and invoicing functionalities within this fiscal year. These developments intend to minimize operational barriers, allowing companies to scale revenue and foster customer growth efficiently.

In summary, Thinkific’s evolution represents a strategic move reflecting its product philosophy and dedication to facilitating businesses and experts in monetizing knowledge on a grand scale. For further details, visit www.thinkific.com.

About Thinkific

Thinkific (TSX:THNC) operates an award-winning learning commerce platform that merges courses and community, fostering significant business expansion. The company empowers academies, experts, and organizations with the tools necessary to create and sell online learning experiences and enrich communities, all within a unified ecosystem. With a clientele exceeding 35,000, including notable companies like GoDaddy and Nasdaq, Thinkific has significantly impacted the educational landscape, affecting over 200 million individuals worldwide.