#Italy #Milan #Ferrari #S.Pellegrino #Italian Excellence

A Long-term Alliance between S.Pellegrino and Ferrari

In a thrilling announcement, iconic brands S.Pellegrino and Ferrari have forged a global long-term partnership aimed at inspiring individuals to bring out the best in themselves. This strategic collaboration serves to enhance S.Pellegrino's position as a premium lifestyle brand while also expanding its engagement with younger audiences and improving its overall brand offerings.

Celebrating Italian Heritage

Set against a backdrop of rich Italian heritage, this partnership showcases a shared commitment to excellence, craftsmanship, and the cultural values that both brands represent. Muriel Lienau, CEO of Nestlé Waters Premium Beverages, expressed her excitement about the collaboration, emphasizing that both S.Pellegrino and Ferrari are steeped in a tradition that celebrates the art of living well.

This partnership is particularly significant as it connects two illustrious Italian brands that have both carved a space in global culture. With over 125 years in the market, S.Pellegrino has continuously championed fine living, encapsulating authentic Italian values in experiences admired worldwide. This alliance seeks to further that legacy, merging the worlds of exceptional food and high-performance automobiles.

Unique Consumer Activations

The collaboration will redefine consumer experiences through unique activations that celebrate Italian heritage while blending modern, premium lifestyle experiences. This could involve exclusive collaborations with Ferrari's renowned design studio and immersive digital experiences that reflect the essence of both brands. By offering these unique moments, S.Pellegrino posits that good taste and creativity have the power to transform everyday life.

To engage global audiences, S.Pellegrino plans to organize a series of events that will include culinary pioneers, visionary designers, cultural trendsetters, and Formula 1 personalities. These much-anticipated gatherings will embody the brand's ambition of galvanizing younger consumers' appreciation for life, focusing on shared connections, creativity, and enriching experiences.

As Elisa Gregori, Global Marketing Director of Nestlé Waters Premium Beverages, put it, "This partnership is a natural evolution of our constant ambition to enhance consumer experiences rooted in the shared belief that life is richer when lived with depth and meaning. Both brands share a passion for creating meaningful moments defined by quality, beauty, and connection, inviting consumers to savor the best the world has to offer."

An Iconic Celebration of Italian Craftsmanship

This collaboration stands as a new chapter in S.Pellegrino's rich history that originates from the Italian Alps surrounding Bergamo. Staying true to its unique production roots, S.Pellegrino is a symbol of quality and excellence. With a delicate and persistent bubble that perfectly enhances freshness and mineral harmony, S.Pellegrino is committed to offering high-level dining experiences. As a leading beverage producer, the company prioritizes the protection of water, promoting sustainability while ensuring long-term quality.

Conclusion

Both brands share an Italian spirit characterized by creativity, good taste, and an unyielding pursuit of excellence. Their partnership will be promoted through a broad communication strategy across digital, print, outdoor media, and public relations in key cities around the world. This ground-breaking alliance promises not only to elevate brand identities but also inspire a deep appreciation for authentic Italian craftsmanship and quality, bringing joy to consumers around the globe. Don’t miss out on experiencing “the best of Italy” in an entirely new light!



For more information regarding this exciting collaboration, stay tuned for further updates from both S.Pellegrino and Ferrari.