#United States #San Francisco #Databricks #LatentView Analytics #BrickShift

Enhancing Data Modernization with BrickShift

In the rapidly evolving landscape of data analytics, LatentView Analytics Limited has taken a significant leap forward by launching its new solution, BrickShift, at the annual Databricks Data + AI Summit held in San Francisco on June 15, 2026. This innovative accelerator is designed to facilitate the seamless migration of enterprises from outdated business intelligence (BI) platforms to the advanced Databricks AI/BI framework, specifically focusing on enabling the adoption of Genie.

As businesses increasingly integrate analytics and artificial intelligence across their operations, many encounter hurdles related to fragmented data systems and antiquated BI frameworks. These challenges often lead to delays in modernization as organizations spend considerable time reconstructing dashboards and managing data lineage—activities that can take months to accomplish. BrickShift aims to resolve these issues by automating the extraction, conversion, and validation processes of dashboards from legacy systems into the native Databricks environment.

LatentView, recognized as a Databricks Gold partner, offers extensive expertise in data engineering and AI modernization. With a robust team boasting over 500 technical certifications and a portfolio engaged with 30 joint customers, the company stands out as a leader in transforming how organizations leverage data for competitive advantage. Additionally, LatentView has received four specialization badges from Databricks in sectors such as AI, security and governance, data warehouse migrations, and retail.

Sunil Kalra, Head of Data Engineering Practice at LatentView, emphasizes the need for businesses to harness AI effectively. He states, "Many organizations express a desire to utilize AI across various commercial and marketing activities, yet their data is often not primed for such advancements. Our mission is to facilitate their data and BI migration to Databricks, thereby unlocking the full potential of their analytic capabilities."

At the Databricks AI Summit, attendees had the opportunity to preview Genie Ignite, an innovative offering focused on AI/BI modernization. The event featured workshops and proofs of concept, allowing decision-makers to see firsthand how BrickShift could enhance their data strategies.

LatentView's participation as an explorer stage sponsor allowed them to display their extensive range of AI-powered solutions at Booth #531. The showcased technologies focused on addressing various business challenges, including:

Notable AI Solutions on Display

• - MigrateMate: An AI-driven data migration tool that simplifies the process of transitioning from Snowflake to Databricks.
• - Connected Business Planning: This solution optimizes the planning cycle, synchronizing tasks from demand forecasting to procurement, ensuring that companies achieve optimal service levels at reduced costs.
• - Hubble: A platform offering pricing and promotional analytics tailored for the consumer packaged goods (CPG) and retail sectors, leveraging consumer insights and machine learning to inform pricing strategies and promotions.
• - RADius: An intelligent B2B lifecycle management tool that consolidates behavioral and transactional data into a unified customer profile, helping businesses derive actionable insights for retention and growth.
• - Synapse: A real-time personalization engine that transforms customer data into tailored marketing recommendations, enhancing conversion rates.
• - Impact AI: A dialogue-driven intelligence platform that empowers marketing teams to assess campaign effectiveness and optimize their expenditures across various channels.
• - Smart Innovation: An innovation-centric tool harnessing AI to analyze consumer patterns and emerging trends, facilitating faster product development cycles.
• - AURA: A retail media intelligence platform enabling businesses to measure, plan, and optimize their media investments efficiently.

BrickShift not only facilitates the transition to Databricks but also helps preserve governance and trusted metrics throughout the modernization journey. For organizations looking to remain competitive in a data-driven marketplace, solutions like BrickShift signify a vital step towards enhanced analytical capabilities. To learn more or to schedule a demonstration, visit LatentView at Booth #531 at the Data + AI Summit.

LatentView Analytics is a global leader specializing in data analytics with a focus on AI, helping organizations globally to unlock insights and drive strategic decisions. Companies across various sectors, including technology and consumer goods, rely on LatentView to transform data into profitable opportunities. For further information, please check out LatentView’s website or connect with them on LinkedIn.