Introducing Double Tasty: BERO's New Non-Alcoholic West Coast IPA for Flavor Lovers

BERO Unveils Double Tasty: A New Non-Alcoholic IPA

New York, June 2, 2025 - BERO, a premium non-alcoholic beer brand co-founded by the popular actor Tom Holland, is introducing a new product to its lineup - the Double Tasty, a West Coast Style IPA. This release not only adds a flavorful variety to BERO's existing offerings but also signifies the brand's growth trajectory in the non-alcoholic beverage space.

Double Tasty is crafted to provide an incredible beer experience without alcohol. It is a bold, hop-driven IPA that complements BERO’s popular initial offerings, including a crisp Pilsner, juicy Hazy IPA, and refreshing Wheat beer. The West Coast IPA style is inherently linked to American brewing culture, originating from California, yet its roots trace back to Britain’s traditional ales and IPAs. BERO's Double Tasty embodies this heritage, blending traditional British brewing techniques with the exuberance of American craft brewing.

Made with high-quality Colorado malts and a unique blend of three hops - Mosaic, El Dorado, and Cascade - sourced from the Western U.S., this IPA delivers a delightful profile of citrus and pine notes, finishing with a clean crispness. The addition of hop extract intensifies the aromatic experience, ensuring drinkers savor every sip. Utilizing custom brewing techniques and yeast that is maltose-negative, BERO successfully captures the true essence of a classic IPA while keeping it non-alcoholic.

What sets Double Tasty apart for Tom Holland is its personal significance. The name itself is inspired by a cherished phrase he uses with close friends, while the West Coast IPA style represents a geographical connection to a place Holland adores. Launching this beer on his birthday adds a special touch to this milestone release. "When we launched BERO, it was about crafting a product that resonates with my journey and my passion for good beer. I wanted something that could fit seamlessly into various lifestyles while always being about enjoying life to the fullest," remarks Tom Holland, Co-Founder of BERO.

Double Tasty is expected to play a crucial role in the company's growth, addressing feedback from their community and reflecting BERO's commitment to expand thoughtfully while ensuring quality. John Herman, Co-Founder and CEO of BERO, shares, "The response from consumers has playfully intertwined Tom's narrative with our premium beer. The taste and quality, however, are what truly differentiate us in the market. Double Tasty marks a significant milestone not only as our first new release but as a defining style that will appeal to discerning beer drinkers looking for great quality, whether alcoholic or not."

In celebration of the launch, BERO will host a series of promotional events across major cities, including New York, Los Angeles, and London, partnering with popular lifestyle, food, and beverage brands to connect with enthusiasts.

Available on the BERO website as a single-flavor 6-pack, Double Tasty will also feature in a variety 12-pack collection that includes the established beers. Target will be the first national retailer to stock this exciting new release, with plans to expand its availability across other major retailers in the coming months, including Amazon, Sprouts, and Total Wine.

For further information, follow BERO on social media @berobrewing on Instagram and TikTok, or subscribe to their newsletter for exclusive updates and insights.

About BERO:
Initially launched in London and crafted in the U.S., BERO aims to revolutionize the non-alcoholic beer market, focusing on premium quality and a memorable drinking experience. Co-founded by Tom Holland and John Herman, BERO is committed to enabling consumers to enjoy every moment without compromise. Experience a life enriched with BERO’s exceptional brews, and never settle for less.