#Japan #Skincare #Hokkaido #SHIRO #Birch

Revitalizing Nature with SHIRO's Birch Skincare Series 2025

As we step into 2025, SHIRO unveils its latest addition to the Birch Skincare Series, a product line that has captivated beauty enthusiasts since its debut in 2022. The series showcases the unique properties of birch trees, primarily sourced from the pristine forests of Hokkaido, Japan. This year, heed the call of nature with newly enhanced formulations that combine the purest birch sap, distilled from young leaves, and an enriching extract from the birch bark itself, elevating both the hydration and aromatic experience.

The Essence of Birch

The cornerstone of the Birch Series is the precious sap that is collected during the fleeting moments of spring before the snow melts. It is at this time that the birch tree, with its strong roots, absorbs nutrients from the earth, creating what is often referred to as the water of life. In 2025, the formulation incorporates sap collected from Edanbetsu, paired with young branches and leaves harvested from the Uryu Experimental Forest of Hokkaido University, known for its sustainable forest management practices.

This year's offering, the Birch Face Mist 2025, blends the fresh sap, distilled leaf water, and now includes the nutrient-dense birch bark extract—a first for this series. The enhanced moisture content and delightful fragrance unify to create a spritz that is as refreshing as it is beneficial, providing deep hydration and revitalizing tired skin, especially perfect for the hot summer months.

A Brief Look at the Product Features

• - Product Launch: Starting July 25, 2025, you can pre-order through the SHIRO Membership Program, with official launches online and in stores from July 31, 2025.
• - Product Details: The Birch Face Mist boasts a light feel that absorbs deeply into the skin, effectively combatting dryness and restoring a healthy glow. Each spritz envelops your senses, reminiscent of a soothing walk through a serene forest.

Using the Birch Face Mist

This versatile face mist can be applied generously after a shower or cleansing, acting as a toner or booster. It's also safe to layer over makeup as a finishing mist. Simply hold it about 20 cm from your face and spray; gently pat to absorb. With daily use, a single bottle lasts approximately two and a half months.

The Story Behind the Product

The Birch Series aims not only to pamper the skin but also to contribute positively to forest management and restoration. Working with local forestry experts like Ruma Nonaka from Edanbetsu, we embrace sustainability and the importance of utilizing resources responsibly. The partnership with the Uryu Experimental Forest allows us to engage in research that respects natural evolution, exploring the potential of birch trees without exerting undue strain on the ecosystem.

This journey began with a simple idea: to create skincare from what nature already provides, emphasizing the need for sustainable practices and the beauty found in our natural surroundings.

Benefits and Applications

The Birch Face Mist not only hydrates but is packed with vitamins and antioxidants, offering benefits such as:

• - Enhanced Moisture: Thanks to the nutrient content from both sap and bark extract.
• - Protection: Shielding the skin from UV damage and environmental stressors, especially beneficial as the seasons change from cooler to warmer months.
• - Aromatic Experience: Every use offers an immersive experience reminiscent of the fragrant bark and leaves of birch trees, promoting a sense of calm and relaxation.

Collaboration and Innovation

Special thanks to those who contributed to this year's launch, including Hirato Fukuyama, an expert in forest management, who helped us harvest young birch leaves and bark sustainably. This collaboration underlines our commitment to not just producing beauty products but fostering an appreciation for our forests and the resources they provide.

As we look forward to the release of the Birch Face Mist 2025, we hope that you will experience the freshness of birch and the nurturing properties of nature in every drop. Join us in celebrating beauty that is good for the skin and our planet.

Conclusion

The innovative steps taken in the Birch Skincare Series reflect SHIRO's ethos of combining nature with science. As we continue our commitment to sustainability and eco-conscious skincare, we invite you to discover the charm and effectiveness of our Birch Suite of products. Experience the revitalizing effects of Hokkaido’s birch trees and let your skin feel the forest’s embrace.