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SAKE HUNDRED's 'Shirin' Triumphs at IWC 2025

In a significant achievement for the Japanese sake industry, SAKE HUNDRED (operated by Clear Inc. in Tokyo) has garnered the coveted Yamagata Barrel Trophy at the International Wine Challenge (IWC) 2025 for its sake 'Shirin.' This prestigious award was announced during the event held in London, which ran from April 14.

A Testament to Japanese Sake Quality

The IWC is renowned as one of the most significant wine competitions globally, with the Sake category introduced in 2007. It has become an essential platform for promoting Japanese sake internationally and recognizing outstanding examples of this unique beverage. In 2025, 1,476 entries contended for awards, but only 32 received the distinguished trophy, making 'Shirin's' achievement even more remarkable.

The Delicate Essence of 'Shirin'

'Shirin' is created from meticulously polished rice, with a milling ratio of 18%, and aged in Japanese oak barrels from Hokkaido, yielding a clear and nuanced flavor profile. This sake embodies a fresh balance of oak notes without overwhelming the original essence of Japanese sake. Judges from the IWC praised its “sweet lactic aroma, reminiscent of fresh popcorn and mochi rice,” coupled with a clean, ripe taste that complements food beautifully.

Crafting Excellence Through Barrel Aging

SAKE HUNDRED employs a unique aging method by blending sake aged in both new and old barrels. The medium-toast barrels provide nuanced flavors without overpowering the rice's inherent taste. This careful blending is essential in achieving the harmony that 'Shirin' presents—a genuine expression of both the sake's fruity richness and the subtle elegance of the oak.

The Significance of the IWC 2025

The IWC has played a crucial role in elevating Japanese sake on the global stage. As an organization founded in 1984, it offers a blind tasting that ensures a fair assessment of all entries. This year, 70 judges from 18 countries participated, solidifying the competition's international stature. With 'Shirin' securing one of the limited trophies, its recognition reinforces SAKE HUNDRED's commitment to delivering remarkable quality and flavor.

A Commitment to Innovating Tradition

SAKE HUNDRED’s mission is to fill the hearts of people worldwide while enriching their lives. The brand stands at the forefront of sake innovation, blending traditional craftsmanship with modern techniques. Through competitions like the IWC, they showcase not only the beverage's intricate flavors but also its capacity to foster deep connections among people.

Experience 'Shirin' Firsthand

'Shirin' is available in a 720ml bottle priced at ¥41,800 (excluding shipping). For those interested in experiencing this award-winning sake, further details can be found on the SAKE HUNDRED website.

With 'Shirin’s' award, SAKE HUNDRED continues to push the boundaries of what sake can achieve. This recognition not only highlights the excellence of Japanese sake but also emphasizes the brand's vision of intertwining tradition with innovation in every bottle.

A Celebration of Japanese Culture

The success of 'Shirin' at the IWC 2025 is not merely about an award; it reflects the rich culture and craftsmanship behind Japanese sake. Through efforts like those of SAKE HUNDRED, the global community is invited to celebrate and enjoy a part of Japan's heritage, one sip at a time. For more information and exclusive updates from SAKE HUNDRED, consider becoming a member, and discover the latest offerings in the world of sake.

As we look ahead, SAKE HUNDRED aims to remain a beacon of quality and excellence, ensuring that the spirit of Japanese sake continues to thrive and captivate palates globally.