RiceSelect® Brand's 'Jars of Hope' Initiative Donates $120,000 to Combat Hunger

Empowering Communities with 'Jars of Hope'

In a remarkable show of commitment to combating hunger, Riviana Foods Inc., recognized as the leading rice manufacturer in America, has announced the successful completion of its second annual RiceSelect® 'Jars of Hope' initiative. This year, the campaign effectively raised $120,000 in both in-kind and monetary contributions, aimed at supporting families across California grappling with food insecurity.

Collaboration with California Association of Food Banks

Working in partnership with the California Association of Food Banks (CAFB), the 'Jars of Hope' initiative has proven to be a significant relief mechanism for countless families in need. During a recent event in Riverside, California, Riviana's RiceSelect Brand Manager, Megan Byerly, presented a generous donation to CAFB’s CEO, Stacia Levenfeld. This included over 11,300 jars of RiceSelect products, equivalent to nearly 20 full pallets, alongside a monetary contribution of $13,500.

Focus on Rural Assistance

The donations are intended for distribution throughout the CAFB network, with particular emphasis on rural families who often face greater challenges due to limited resources. Byerly expressed gratitude to everyone involved for helping the initiative grow during its second year. "We are proud of the positive impact on communities across California," she said. "Seeing our RiceSelect jars making a difference gives new meaning to our mission."

The Mechanics of Donation

From November 3rd to 30th, 2025, for every two RiceSelect jars purchased at participating retailers, one jar was donated back to the CAFB. Retail partners included familiar names such as Food4Less, Foods Co., Ralphs, Walmart, and newer participants like Albertsons, Raley's, and SaveMart. This innovative approach not only stimulated sales but also fostered community engagement in the fight against hunger.

Acknowledgments from Leadership

Yulanda Smith, Vice President of External Affairs at CFLB, expressed heartfelt thanks on behalf of thousands of Californians: "We greatly appreciate Riviana Foods for their indispensable support and the much-needed resources to nourish our neighbors in need. Their partnership is crucial in our ongoing mission to tackle hunger in California."

About RiceSelect® and Riviana Foods Inc.

RiceSelect products are available nationwide, with an ever-expanding presence in California. Riviana Foods Inc. prides itself on being the largest processor, marketer, and distributor of rice products in the United States. The brand encompasses a variety of renowned labels, including RiceSelect®, Minute®, and Mahatma®, among others. Based in Houston, Texas, Riviana Foods is a subsidiary of Ebro Foods, S.A., noted for its leadership in the global rice market.

All RiceSelect products are crafted with meticulous attention to quality, using high-standard ingredients, ensuring they deliver unique tastes and textures suitable for diverse culinary applications. Their product portfolio ranges from rice varieties like Arborio and Jasmati to delicious grains like quinoa and couscous.

About the California Association of Food Banks

The California Association of Food Banks (CAFB), established in 1997, is a robust network dedicated to ending hunger across the state. With a strong belief in equitable access to food as a fundamental right, CAFB collaborates with 43 food banks and over 6,000 community organizations. Their mission to ensure fair nourishment for all Californians continues to inspire efforts towards sustainable food systems.

For further details on the initiative and to explore RiceSelect's offerings, visit www.RiceSelect.com.