Olivier Pires Bajaluna of Cerca Honored as Leading CEO in 2025 Business Awards

Celebrating Excellence in Leadership: Olivier Pires Bajaluna

On October 16, 2025, Olivier Pires Bajaluna, the dynamic CEO of Cerca, made headlines by securing two distinguished awards at the 2025 Business Worldwide Magazine CEO Awards. He earned titles for "CEO of the Year – SaaS for Multi-Location Brand Management" and "Most Innovative CEO – Tech-Enabled Franchise Solutions." These accolades not only reflect his personal achievements but also underscore the groundbreaking work being done at Cerca.

The CEO Awards aim to spotlight leaders who are redefining their respective fields. Unlike conventional awards that tend to celebrate an entire company, these honors shine a light on the extraordinary individuals driving innovation and progress from within. Bajaluna's recognition comes as a testament to his visionary leadership, which has significantly impacted the SaaS landscape.

Cerca, founded in Paris, is transforming the operational framework for multi-location brands and franchise networks. The company has developed an AI-driven SaaS platform that integrates previously disconnected systems—ranging from customer relationship management (CRM) tools and training resources to financial accounts and communication channels—into one cohesive ecosystem. For global enterprises striving for efficiency, consistency, and scalability, Cerca provides invaluable solutions that break down traditional barriers.

Currently, Cerca supports over 400 brands in more than 100 countries, with a user base that totals 300,000 individuals across various demographics and languages. The platform boasts a remarkable 250 integrated functionalities, including capabilities for contract management, royalty calculations, and e-learning modules. Clients have reported impressive reductions in costs and significant advancements in compliance and employee engagement, all thanks to the automation of repetitive tasks and the consolidation of tools.

Bajaluna’s commitment to collaboration sets Cerca apart. His approach involves engaging with clients to design features that meet their unique needs rather than implementing blanket solutions. This has resulted in a customer satisfaction rate of 98%, in addition to swift global adoption. He firmly believes, "Innovation only matters when it resolves real challenges."

A forward-thinking innovator, Bajaluna recognized the potential of artificial intelligence (AI) long before it became prevalent across industries. Integrating AI into Cerca's platform enables functionalities such as predictive analytics and automated communication, facilitating quicker decision-making while enhancing the capabilities of both field teams and executive staff.

Success stories from various sectors illustrate the platform's profound impact. European retailers have decreased franchise contract processing times by 17%. Hospitality brands have cut onboarding duration in half through multilingual e-learning, and food service networks have streamlined the royalty billing process, subsequently reallocating resources towards growth and expansion. The individual franchises leverage the system for clearer communication, easier compliance, and a reduction in employee turnover.

Furthermore, security and sustainability are at the core of Cerca's operations. The company is ISO 9001 certified, operates on renewable energy sources, and utilizes a robust, API-driven infrastructure. These commitments highlight Bajaluna’s broader vision for responsible, future-ready technology.

Looking forward, Cerca is set to roll out enhanced mobile functionalities, delve deeper into AI-driven insights, and foster collaborations with global associations to define new standards in the industry. As Bajaluna articulates, "Our mission is to empower every stakeholder in a franchise network—from headquarters to front-line employees—with the clarity and resources they need to thrive."

To explore more about Cerca and its transformative solutions, visit Cerca’s official website. For details on the 2025 Business Worldwide CEO Awards and other notable winners, check Business Worldwide Magazine.

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Business Worldwide Magazine serves as a vital source of insight and information for the global business community. With its quarterly publications and online news portal, it helps corporate dealmakers stay abreast of the latest background stories and developments influencing international markets, corporate financing, and legislative changes. Its audience comprises top executives, corporate lawyers, and venture capitalists, catering to an elite demographic seeking depth and clarity in business narratives.