5-hour ENERGY® Unveils Innovative 1-hour ENERGY Shot to Combat Daylight Saving Time Fatigue

Tiny Bottle, Big Energy: Introducing 1-hour ENERGY®

As the clocks spring forward, many Americans face the challenge of adjusting to Daylight Saving Time, often resulting in lethargy and tiredness. Fortunately, 5-hour ENERGY® has stepped in to tackle this annual dilemma with their latest innovation: 1-hour ENERGY®, a small 0.5-ounce shot designed specifically for those feeling the pinch of lost sleep.

The Concept Behind 1-hour ENERGY®

Daylight Saving Time can be a tough adjustment, with recent studies revealing that 55% of Americans report feeling tired after the time change. Recognizing this widespread issue, 5-hour ENERGY® is proud to announce its newest product, a compact shot filled with the power of energy, encapsulating the brand's popular grape flavor. This drink serves as the perfect remedy for those who need a quick pick-me-up to regain their vigor and motivation after losing an hour of precious rest.

Jeff Sigouin, the President and COO of Living Essentials, stated, "At 5-hour ENERGY, we understand what keeps you going and are committed to ensuring you never run out of steam. This is why we've created 1-hour ENERGY — to combat that yearly slump with a swift and enjoyable solution. Great things do come in small packages!"

A Partner in Time: Flavor Flav

Adding a dose of flair and excitement to the launch, the iconic Flavor Flav is teaming up once again with 5-hour ENERGY®. Known as the 'Father of Time', Flav will promote 1-hour ENERGY® through various media appearances and interactive events. As part of this partnership, he will hit the streets of New York City on March 10, surprising commuters with bottles of the new energy shot directly from his hands.

Flavor expressed his enthusiasm, saying, "It’s true! Even I get tired from Daylight Saving Time! I’m thrilled to partner with 5-hour ENERGY® to help everyone maintain high energy levels despite the shorter day. With my favorite grape flavor and the chance to surprise my fans, I feel like 1-hour ENERGY was designed just for me!"

Availability and Promotions

For those looking to snag this energy-boosting shot, the 1-hour ENERGY is now available for order at 5hourENERGY.com, and during the promotional period, customers can receive a free bottle with any purchase of other 5-hour ENERGY® products while supplies last. This initiative not only provides the much-needed boost after the time change, but it’s also an incentive for consumers to experience the new product firsthand.

A Legacy of Energy

Since its introduction in 2004, the 5-hour ENERGY® brand has established itself as a go-to source for energy solutions, growing into a trusted name widely recognized for helping people stay awake and alert throughout their daily activities. With the addition of 1-hour ENERGY®, the company seeks to ensure that no one feels drained as they transition into the longer, brighter days of spring and summer.

Feel the revitalizing effects of 1-hour ENERGY® and embrace every hour of your day, no matter how many there may be. Springing forward doesn’t mean falling asleep!

For more information and to explore the full range of 5-hour ENERGY® products, visit 5hourENERGY.com.