#Japan #Tokyo #Fragrance #Primaniacs #Matsuken

Primaniacs Unveils the Matsuken Birthday Carnival

In a vibrant celebration of the renowned actor Matsudaira Ken, the character fragrance brand Primaniacs will host a special event titled "Matsuken Birthday Carnival" at their Ginza flagship store. Beginning on November 28, 2025, fans will have the chance to immerse themselves in the enchanting world of Matsuken and experience the newly launched Matsuken Samba II fragrance.

Event Highlights

The Matsuken Birthday Carnival promises an exciting experience filled with unique purchasing benefits, exhilarating campaigns, and, of course, the captivating scent of the Matsuken fragrance. Spanning five days, attendees will enjoy numerous festivities that honor Matsudaira Ken's birthday while celebrating the luminous essence of Matsuken Samba.

The event is set to run until December 2, 2025, and visitors will surely find something special at the Primaniacs Ginza store.

The New Matsuken Samba II Fragrance

At the heart of the celebration is the Matsuken Samba II fragrance - designed to liberate the spirit and body in a rhythmic homage to Amigo and Señorita. This delightful perfume boasts a radiant citrus scent, reminiscent of fun music echoing from afar. In its luxurious bouquet, notes of rosemary create a dazzling allure that captivates the senses.

Its charm lingers via woody undertones that carry sophistication and depth, ensuring it leaves a memorable impression. This fragrance radiates vibrant energy, inspiring smiles and positivity wherever it’s worn.

Price: ¥7,920 (tax included)

Related Products

Additionally, there will be several related products available for attendees to purchase, including:

• - Fragrance Design Stickers: ¥880 (tax included)
• - Postcards: ¥275 (tax included)

Notably, both the fragrance and related products will continue to be sold at the Ginza flagship store and online after the event concludes.

Exclusive Purchase Benefits

During the event, any customer who spends ¥5,000 or more on eligible products will receive a limited edition birthday design card (two types available). These cards measure approximately 100mm x 148mm and will be given away until supplies last.

Eligible Products Include:

• - Matsuken Samba II Fragrance
• - Fragrance Design Stickers
• - Postcards

Other merchandise available includes towels, plush toys, and patches. Please note that availability may vary on the online shop, and selected items only may qualify for the special benefits.

Special Campaign

In addition, event-goers can participate in a special campaign! By filling out a survey during the carnival, three lucky winners will receive an A4 poster personally signed by Matsudaira Ken. Interested individuals can apply via a designated survey form, and prize winners will be informed via shipment of their prize.

Store Information

Location: Primaniacs Ginza Flagship Store, 1-5-2 Ginza, Chuo, Tokyo
Hours of Operation:

• - Weekdays: 12:00 PM to 8:00 PM
• - Weekends: 11:00 AM to 7:00 PM

Online Shop Launch: November 28, 2025, at 12 PM
For more information on the event, visit Primaniacs Event Page.

About Primaniacs

Primaniacs specializes in character fragrances, allowing fans to experience the enchanting presence of their favorite characters with just one spritz. With a deep commitment to creating unique olfactory experiences, Primaniacs invites everyone to come and discover the magic of character fragrances.

Brand Website: Primaniacs Official Site
X (Formerly Twitter): Primaniacs on X
Instagram: Primaniacs on Instagram

For inquiries, please contact Masameya Corporation's Brand Communication Division via:

• - Y. Namba: [email protected]
• - K. Hazama: [email protected]
• - Phone: 03-3868-2391