Flo Health Achieves Top Ranking in Sifted's Consumer Tech Companies in Europe

In June 2026, Flo Health, the premier women's health platform globally and the first femtech unicorn in Europe, was awarded the top spot in Sifted's inaugural Consumer 100 rankings. This list identifies the most influential consumer technology companies that are gaining traction in the market. The announcement was made live at SXSW London during a ceremony held at Juju's Bar and Stage, where Chief Financial Officer Tamara Orlova proudly accepted the accolade in front of a diverse audience including investors, media representatives, and industry leaders.

Assessing Breakout Potential

The rigorous evaluation process employed by Sifted used a scoring model that analyzed various quantitative factors. This included the companies' fundraising achievements, investor calibre, growth in employee count, and consumer engagement metrics such as app-store performance, user ratings, website traffic, search popularity, and social media discussion. The rankings were designed to spotlight the European startups that show the strongest signs of scalability and consumer adoption.

"This recognition underscores the significant progress being made in women's health," Orlova expressed. For years, women's health has not received the attention it deserves within the technology sector. Today, with over 81 million monthly users placing their trust in Flo for assistance with reproductive health, fertility, pregnancy, and perimenopause, it is clear that women's health is a vital aspect of everyday life rather than a niche concern.

Commitment to Privacy and Data Stewardship

Flo's top ranking is a result of its dedication to privacy and ethical data handling practices, elements that have become central to its market impact. The company's Trust and Safety Centre serves as a transparent portal where users can familiarize themselves with Flo's privacy policies, certifications, and data governance strategies in straightforward language. This site embodies the principle that trust is not just an add-on but integral to the product itself.

Holding both ISO 27001 and ISO 27701 certifications, Flo is unique as the only period tracking application to achieve this dual recognition. ISO 27001 focuses on information security management, while ISO 27701 pertains to privacy management and aligns with General Data Protection Regulation (GDPR) compliance. Both certifications undergo annual independent verification, a feat unmatched by any other app in the femtech landscape.

Flo Health's Anonymous Mode feature allows users to monitor their menstrual and fertility health without any personal identifiers linked to their data, ensuring privacy and confidence in using the app. This innovative facet of the app was acknowledged by TIME as one of the Best Inventions in 2023 and was also nominated for Fast Company’s World Changing Ideas Awards, reflecting the company's steadfast commitment to user privacy.

A Leader in Women's Health

Positioned as the number one health and fitness application in the world, Flo Health is also recognized as the leading OB-GYN-recommended platform for period and cycle tracking. Following a successful investment from General Atlantic in 2024, Flo became Europe’s first femtech unicorn, currently boasting 81 million active users globally. The platform is fortified by contributions from a network of over 100 medical experts, providing women with guidance through every stage of health, from menstruation to conception and beyond.

Moreover, Flo’s Pass it on Project has made significant contributions to health literacy, granting 28 million premium subscriptions to women in need, with goals that could potentially reach up to one billion lives.

In conclusion, the recognition of Flo Health as the top startup in Sifted’s ranking not only solidifies its position in the consumer tech market but also highlights a transformative moment in the discourse surrounding women's health. This milestone affirms that technology can play a pivotal role in enhancing understanding and support for women's health issues, encouraging a brighter and healthier future for all women.

For further details about Flo Health and its offerings, visit flo.health.