#Japan #Tokyo #Omakase.ai #SILK THE RICH #Horiemon AI

Revolutionizing Customer Engagement in Beauty with AI

In a groundbreaking development, ZEALS, a Tokyo-based company specializing in AI-driven customer engagement, has officially launched its latest innovation, 'Horiemon AI,' as part of the Omakase.ai voice AI platform. This advanced model features a unique voice cloning capability that faithfully mimics the voice and communication style of Takafumi Horie, a prominent entrepreneur known for his distinct persona. The technology is implemented for 'SILK THE RICH,' an innovative fragrance hair care brand spearheaded by THE RICH, also based in Tokyo.

A New Standard in Customer Experience

The introduction of 'Horiemon AI' marks a significant leap in the realm of customer interaction, offering a personalized experience that resonates with customers in a way previously unattainable. By employing Horie's voice, customers now engage with an AI that feels less like a computer-generated entity and more like a conversation with a familiar personality. Customers can visit the SILK THE RICH website to experience this new feature directly: SILK THE RICH Online Store.

Background of 'SILK THE RICH'

THE RICH, a direct-to-consumer (D2C) startup, is carving out its niche in the beauty industry by launching 'SILK THE RICH' across 189 countries. Since collaboration with entrepreneur Mikuru Asakura, the company has witnessed an astronomical growth rate of 400 times compared to the previous year, coupled with a remarkable 97% repeat purchase rate. Notably, in the spring of 2025, they secured funding from Horie himself, further solidifying the brand's ambitious goals.

The company had previously implemented voice-enabled Omakase.ai technology successfully in the American market, further enhancing the customer experience through tailored interaction. Therefore, the decision to incorporate the new voice cloning feature specifically for the Japanese market is seen as a natural evolution that strengthens engagement between the brand and its consumers.

'Horiemon AI' Features

Achieved through extensive training on Horie's voice data, this AI model encapsulates the unique tonal and vocal nuances, along with the idiosyncrasies in his communication style. This direct replication offers users an immersive interactive experience, almost as if they are being directly recommended products by Horie himself.

A Transformative Approach to Engagement

The integration of voice cloning technology into customer service platforms could redefine e-commerce and D2C marketing strategies fundamentally. Traditionally, talent utilization has been limited to static media such as images and videos. However, through the Omakase.ai voice cloning feature, brands can now engage customers in real-time, 24/7, utilizing the actual voices of their ambassadors, thereby providing personalized recommendations around the clock.

This innovative engagement tactic not only builds intimate connections with fans but also satisfies psychological desires to interact with admired figures or characters. This personalized approach is expected to significantly prolong website visit durations and enhance purchasing intentions.

Future Directions and Innovations

ZEALS plans to accelerate the rollout of this next-gen customer experience, starting with the 'Horiemon AI,' and is focused on empowering companies that house celebrities or intellectual property to enhance their customer interactions through Omakase.ai. This initiative aims to create not only enhanced brand growth but also to set a new precedent in the customer service landscape.

Special Discussion Video

To commemorate this strategic initiative, a special dialogue featuring Yuta Miura, CEO of THE RICH, Ko Takahashi, Co-founder and CEO of SILK THE RICH USA, and Masahiro Shimizu, CEO of ZEALS, has been publicly released. This discussion delves into their shared vision of conquering the global market from Japan. View the insightful conversation here: Special Dialogue Video.

Overview of Omakase.ai

Omakase.ai transcends traditional customer support, offering an all-encompassing AI solution that combines sales generation with operational efficiency. In Japan, the technology is already being adopted across diverse sectors including e-commerce, fashion, and education, providing broad value by enhancing sales and reducing customer service workloads.

Company Profiles

THE RICH

• - Foundation: Established in August 2022
• - Location: 1-15-6 Ebisu Nish, Shibuya, Tokyo
• - CEO: Yuta Miura
• - Business: Development, sales, and management of SILK THE RICH
• - Website: THE RICH Website

ZEALS

• - Foundation: Established on April 1, 2014
• - Capital: 100 million yen
• - Location: 1-8-1 Shimomeguro, Meguro, Tokyo
• - CEO: Masahiro Shimizu
• - Business: Providing Omakase.ai, ZEALS AI Agent, and chat commerce solutions
• - Websites: ZEALS Website, Omakase.ai