#USA #New York #Restaurant Tech #Deliverect #DataCandy

Deliverect Partners with DataCandy to Revolutionize Restaurant Loyalty Programs

In a significant move for the restaurant industry, Deliverect has officially announced its partnership with DataCandy, a leader in loyalty and gift card solutions. This collaboration is designed to empower restaurant operators to better reward and retain their customers across various digital ordering platforms. The integration combines Deliverect's API-first and AI-powered digital ordering system with DataCandy's sophisticated loyalty engine, creating a seamless way for operators to interact more personally with their diners, enhancing customer experience and retention.

A Unified Approach to Loyalty and Ordering

As the landscape of digital ordering becomes more diverse, many restaurant operators are increasingly focusing on developing their own digital channels, such as websites, mobile apps, and in-store kiosks. This shift aims to decrease dependency on third-party platforms, which often obscure customer data from the brands themselves. The Deliverect and DataCandy integration facilitates a streamlined process where every first-party order automatically links to a unique customer profile, ensuring tailored communication and reward systems.

Ben Jackson, VP of Direct Sales at DataCandy, emphasizes the importance of personalized experience: "Every first-party order is an opportunity for a restaurant to show a customer they are valued. By connecting Deliverect's ordering platform directly to our loyalty engine, we’re helping operators turn their owned channels into the most personal, most rewarding way for guests to order."

Streamlining Customer Engagement

With the new integration, restaurants can efficiently manage customer loyalty programs without the common operational hurdles that previously compromised effectiveness. Staff will no longer need to reconcile loyalty points manually between different systems, and loyalty statuses will automatically be recognized during checkout. This change not only reduces errors but also significantly improves the overall guest experience.

Furthermore, linking detailed order information with each customer's loyalty profile enables restaurant operators to move beyond generic promotions. They can now craft personalized offers based on individual ordering behaviors, significantly increasing the effectiveness of their marketing campaigns.

From Acquisition to Retention

Deliverect and DataCandy’s integrated approach allows restaurant operators to shift from relying heavily on costly customer acquisition strategies to cultivating long-lasting customer loyalty through actionable data-driven insights. Centralized analytics will help these operators assess the performance of their loyalty programs more effectively without the need for cumbersome reports. The integrated rewards system also encourages a smoother transition from first-time buyers to repeat customers, fostering a stronger relationship between the diner and the brand.

Don MacMillan, Head of Partnerships for North America at Deliverect, celebrated the strategic alignment of both companies, stating, "Loyalty only works when it’s effortless for both the guest and the operator. This integration makes that possible across every first-party channel a restaurant uses."

The integration is available now to all Deliverect and DataCandy customers, further solidifying Deliverect’s commitment to enhancing the value of digital ordering channels for restaurant operators of all sizes.

About Deliverect and DataCandy

Deliverect is an innovative technology company specializing in integrating digital ordering solutions across restaurant operations. With over 95,000 restaurant locations served globally, Deliverect employs an API-first platform and boasts more than 1,000 certifications to streamline carryout, delivery, and in-store services. DataCandy, on the other hand, excels in crafting loyalty and gift card applications that push businesses towards deeper customer engagement and revenue growth through customized loyalty strategies.

Together, these companies are reshaping how restaurants interact with customers in the digital age, enhancing experiences, and expanding loyalty programs beyond traditional frameworks.